Oh please, even TOS was far from artistic. It was a western set in space. And every subsequent movie and series only wanted to milk it more. Making this show was never altruistic. Roddenberry may have genuinely liked his work...but he didn't do it for free. Artists want to make a living from their work. Just because these movies fit our time period (just like all of the other movies and series fit theirs) doesn't make them inferior or only out to "sucker the newbies into liking it because they don't know any better". New fans are just as important as old fans, and making a movie that will have mass appeal doesn't diminish it or the people who enjoy it.