Not cynical at all, it's the truth. It's also a very smart move on their part if they want to try to reach for a broad audience that includes Trekkies. Unlike every incarnation of Trek that came out up to ENTERPRISE, this was the first time a Trek had a production crew that had never worked with Roddenberry. Trivial as that may be, it's reasonable to assume there would be fans skeptical of that. Bringing in Nimoy was a great way of trying to let the fanbase know that this would be as legitimate as what came before and not just another case of a greedy studio tainting a beloved franchise just to make a quick buck off a brand name. The way Khan was handled in STID only makes it even more evident to me that it's set in a parallel universe that has nothing in common with the "prime universe". The filmmakers might want you to think otherwise (from what I understand there's even a comic book that explains all that shit), but I don't find it all convincing that Cumberbatch is supposed to be the same guy that Montalbán played. It's a different universe as far as I'm concerned. You couldn't have. You're only mortal.