Yes it was obvious from the start that the author of the original article was looking for an attention grabbing headline, and managed to round up the right people at the convention. "Trekkies think new movie is the worst Trek movie" was the best choice for that by far. The next best would have been "Trekkie think it's the best movie", though that would have been a distant second. "Trekkies think STiD is the 3rd best movie or 8th best movie" wouldn't have generated any attention. Isn't this the same guy who included the "Abrams may quit the new Star Wars movie" tidbit in the middle of an article? He knew full well that would generate a lot of attention.