They actually do, however. But as I said, retail isn't an exact science. Not every retail chain takes adult collectors into consideration and would rather have Iron Man, Thor, and Captain America than shelves full of female characters in their action figure section. I have walked into quite a few Wal-marts and have seen a number of Power Girls, Zatannas, and Spider-women collecting dust on the pegs. It seems the fewer female characters there are, the more likely a store won't be stuck with them later on. Every location is different, but that's what I've generally seen more than not in my area. Pretty much this. Some online toy stores--like Big Bad--don't even offer female figures individually if they're shortpacked in a case of twelve. They figure that collectors are more inclined to buy the entire case if they want the female figure(s).