STID "tracking" for $85-90 million opening [U.S. box office]

Discussion in 'Star Trek Movies XI+' started by RAMA, Apr 26, 2013.

  1. Out Of My Vulcan Mind

    Out Of My Vulcan Mind Vice Admiral Admiral

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    Bond's main box office strength has always been in foreign markets, though. Casino Royale did $599 million worldwide, with 72% of that coming from foreign markets. Qauntum of Solace did $586 million worldwide, with 71.3% coming from foreign markets.
     
  2. Phily B

    Phily B Commodore Commodore

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    Yeah.

    That's why I've never bought the "Trek is an American thing". Trek is making progress in these expanding markets, which is why I don't think Paramount is not going to mothball the movie. It's introducing the entire franchise to a new market.
     
  3. BillJ

    BillJ Admiral Admiral

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    I don't know who is handling the merchandising for this film (CBS, Paramount, Bad Robot)? But whoever it is, is doing a really shitty job.
     
  4. Phily B

    Phily B Commodore Commodore

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    The Trek action figures did pretty poorly iirc, which goes back to what has been said about the age of the audiences and the appeal. I don't think these movies have ever been marketed towards kids.

    and the video game was notoriously shit but thats their fault - they should really just sell the license to a popular nerd studio, someone like Obsidian.
     
  5. Ancient Mariner

    Ancient Mariner Vice Admiral Admiral

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    Yep, which demonstrates why looking solely at the NA figures doesn't provide the full picture. Granted, the Star Trek franchise is weighted more heavily toward NA, but considering the currently strong worldwide results, it's clear that nuTrek is continuing to grow its brand, diversify its revenues, etc.

    Even with lukewarm NA numbers, Paramount will still be more likely happy than not.
     
  6. Phily B

    Phily B Commodore Commodore

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    Here is what we've heard from so called BO experts about the disappointing take

    The marketing didn't focus enough on newbies, it has been four years since the last one afterall. Though imo, even the marketing was shit. I thought the only good poster was the one with the Enterprise and Vengeance behind it. I saw a bunch of Trek posters around, but from a distance I couldn't tell what movie it was - if I wasn't a Trek fan I probably wouldn't have been able to tell at all. I actually quietly thought the movie was going to suck hard.

    IM3 holding steady, and Gatsby cut into the female audience, which seems pretty big for Trek. I think Paramount will take this all into consideration btw, I don't think the budget will be slashed wildly and even if it is, Brad Bird did a great job with MI4.
     
  7. MacLeod

    MacLeod Admiral Admiral

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    Which are weak figures saying in the UK (arguubly Bond's home market)

    Casino: US$106m
    Quantum: US$80.8m
    Skyfall: US$161.2m (US Box office US$304.4m)

    Bear in mind the UK's population is something like a fifth of the US's.

    But once again, it's the final worldwide figure that will matter to Paramount, if Into Darkness underperforms at the US box office but any short fall is made up by increased takings elswhere Paramount will be happy. As it appears as if Paramount has strongly targeted that market. Perhaps Paramount is only expecting a similiar amount at the US boxoffice with maybe a slight increase. I suspect anything less than around US$240m or so at the US box office and Paramount will be dissapointed. Yes I know that is less than what ST (2009) did.
     
  8. Flake

    Flake Commodore Commodore

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    Well the key is China. It has exploded in recent years. GI: Joe made $53 million in china! We need that sort of money from China. Battleship also made $48m in China.
     
  9. Out Of My Vulcan Mind

    Out Of My Vulcan Mind Vice Admiral Admiral

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    The studios are working hard to get bigger grosses in China and they're hoping to get better terms in the future, but currently they only get 25% of the Chinese box office (and that's a recent increase from the very low 13% they used to get).
     
  10. Flake

    Flake Commodore Commodore

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    Still, it looks good on paper :)
     
  11. Phily B

    Phily B Commodore Commodore

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    Well Trek has improved dramatically overseas, that's one of the main positives so far. It just means Paramount and JJ can't fuck around with Trek 3 so everyone forgets about Trek 2.
     
  12. Neumann

    Neumann Captain Captain

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    Will this movie be released in China?

    I see no listing for China on Paramount's or startrekmovie.com
    BTW will Paramount even release it here in Venezuela? The site (startrekmovie.com) claims a July 19th release date yet there are no posters, nor any indication of this movie coming down here date. In fact the only movie which had Star Trek trailer was the Hobbit backnin december and since then no more trailers.

    Back in 2009 we all knew it was coming.

    Epic promotion.
     
  13. Out Of My Vulcan Mind

    Out Of My Vulcan Mind Vice Admiral Admiral

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    Here's Box Office Guru's analysis.
     
  14. Phily B

    Phily B Commodore Commodore

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    Still seems like most people are baffled as to why it's done poorly, but I do think you can point to some of the marketing and the large gap between the movies. Hopefully Paramount won't make the same mistake. I mean Iron Man movies are every other year, and it had The Avengers which means it has gone from strength to strength. I think three is the absolute maximum before interest wears off significantly.
     
  15. Neumann

    Neumann Captain Captain

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    It was quite foolish to wait this long and even worse to wait for the films "soft prep" as they called it. I honestly don't see how it took 4 years to come up with the movie. Eventhough I haven't seen the movie, from what I've gathred this has more to do with producers and director overextending themselves with other projects.
     
  16. Dick Whitman

    Dick Whitman Commodore Commodore

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    What they should try to do is have two films shoot at the same time with a story continuing across both. Perfect event for the 40th Anniversary in 2016. Maybe one would be in late 2015 and the second the following summer.

    Ultimately everything else a side they waited too long. I had lost enthusiasm for this and the long drawn out mystery had not helped it. I am a big fan, I could see this wait losing casual viewers much more.

    This had been predicted by many here over the last year or so. I thought this could happen but was hoping to be wrong.
     
  17. Dick Whitman

    Dick Whitman Commodore Commodore

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    I have seen it and finally did enjoy it but I think that is the real reason for the delay. While entertaining there is not anything groundbreaking in it. The basic premise they had in mind when they were making the 1st one. This could have been made much sooner.
     
  18. Phily B

    Phily B Commodore Commodore

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    I did notice that a lot of marketing seemed to have INTO DARKNESS plastered across it too rather than Star Trek, I didn't see Spock in much of it too, at least he didn't look like Spock.
     
  19. Flake

    Flake Commodore Commodore

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    It is being released in China on May 28th.
     
  20. Dick Whitman

    Dick Whitman Commodore Commodore

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    I wonder if the title and perception of it being too dark and violent turned off people who have embraced the more fun Marvel movies.
     

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