Re: New Casting and Story Rumors re: EPISODE VII If you were talking about an independent film or a low-budget film then I would totally agree with you. However, this is Star Wars. People will go see this movie without seeing a single second of footage or a glimpse of a picture or having any idea what the movie is about. When you're dealing with an established property as well known as Star Wars, you can afford to be withholding. Also, for what it is worth, Lucasfilm and Disney aren't withholding all information. They have released the cast, they have confirmed the crew (including the return of John Williams) and they have released the title and teaser trailer. Based on the fact that the original trilogy cast is returning, we can surmise the film will take place after Return of the Jedi - as a matter of fact that piece of information was confirmed by Disney back in April 2014. Disney has even confirmed the new film will have no ties to the Expanded Universe, giving you an idea of what the film will at least not be about. I am sure Disney and Lucasfilm are very confident about Star Wars: The Force Awakens, but I don't think anyone expected them to reveal pertinent or even story information more than a year before the movie is supposed to open.