Star Wars: Episode VII: The Nerd Rage Awakens

Discussion in 'Star Wars' started by cooleddie74, Jan 13, 2014.

  1. JacksonArcher

    JacksonArcher Vice Admiral Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    If you were talking about an independent film or a low-budget film then I would totally agree with you. However, this is Star Wars. People will go see this movie without seeing a single second of footage or a glimpse of a picture or having any idea what the movie is about.

    When you're dealing with an established property as well known as Star Wars, you can afford to be withholding. Also, for what it is worth, Lucasfilm and Disney aren't withholding all information. They have released the cast, they have confirmed the crew (including the return of John Williams) and they have released the title and teaser trailer. Based on the fact that the original trilogy cast is returning, we can surmise the film will take place after Return of the Jedi - as a matter of fact that piece of information was confirmed by Disney back in April 2014. Disney has even confirmed the new film will have no ties to the Expanded Universe, giving you an idea of what the film will at least not be about.

    I am sure Disney and Lucasfilm are very confident about Star Wars: The Force Awakens, but I don't think anyone expected them to reveal pertinent or even story information more than a year before the movie is supposed to open.
     
  2. Ithekro

    Ithekro Rear Admiral Rear Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    The point is usually to make the audiance curious enough to go see your movie.

    Sometimes less is more.

    Oher times more is too much and people decide it isn't worth seeing in a theater.

    Some teasers are so weird that you don't even know what it is for until the title shows up.

    Take a film like Hook. The teaser didn't tell you what it was about at all. Only who was in it (by actor's names), and the production people. It was just a map for most of the teaser ending with just a Hook in place of someone's hand. The clue on the map was "Lost Boys", meaning a Peter Pan story in line with Captain Hook. But aside from that, there was nothing. No clue what it was about aside from what one could guess based on "Peter Pan" stories.

    With The Force Awakens, you can gather some of what is going on based on the past Star Wars films, but that is it.
     
  3. Flying Spaghetti Monster

    Flying Spaghetti Monster Vice Admiral Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    I completely disagree.. with The Force Awakens he knows exactly what he is doing in the marketing of this.. the new Stormtroopers, shots of Tatooine, and the Falcon have already been leaked. The new X-Wings (and, again, the Falcon) were leaked on purpose.

    That means that the majority of this teaser was him just outright confirming what was leaked was in the film.. and we still have little knowledge as to what to expect,
     
  4. Masiral

    Masiral Captain Captain

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    Re: New Casting and Story Rumors re: EPISODE VII

    We've been talking about an 88-second teaser for 13 pages now. I think J.J. Abrams knows exactly what he's doing when it comes to marketing things.
     
  5. Mage

    Mage Commodore Commodore

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    Re: New Casting and Story Rumors re: EPISODE VII

    Very true!

    Of the last four movies he directed, three were from established franchises. He doesn't need to sell, he needs to wet the appetite that is already there.

    And c'mon, look at how much people were talking about the lack of information about STiD. We were speculating so much, we were creating our own buzz for the entire movie. If that doesn't scream free advertisement, I dunno what does. ;)
     
  6. beamMe

    beamMe Commodore

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    Re: New Casting and Story Rumors re: EPISODE VII

    I think you don't understand the concept of a teaser trailer.
     
  7. cooleddie74

    cooleddie74 Fleet Admiral Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    Were this November of 2015 and not November of 2014 I'd be thinking that Lucasfilm and J.J. Abrams were out of their Vulcan minds for airing a teaser like this. But it's not, and they're not. There are still 12 months to go until the world premiere. You don't reveal major plot details in a teaser trailer 12 months before the movie premieres.

    Remember the very first Trek '09 teaser? It aired in the spring of 2008, more than a year before the film itself opened in theaters. Nothing but historical voiceovers playing in the background and dark nighttime shots of the Enterprise being constructed. You didn't even realize it was the Enterprise being built until the very last moments. The Episode VII teaser revealed considerably more than J.J.'s 2008 Trek teaser ever did, and that film went on to become one of the biggest blockbusters of the following year and even win an Oscar.
     
  8. DigificWriter

    DigificWriter Rear Admiral Rear Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    I understand the concept perfectly fine, but a teaser trailer only really works as intended if there's context to it.
     
  9. Mage

    Mage Commodore Commodore

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    Re: New Casting and Story Rumors re: EPISODE VII

    No, it's not. It's ment to tease us, not inform us. That's what the longer trailers are for.
     
  10. DigificWriter

    DigificWriter Rear Admiral Rear Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    An effective 'tease' has to have context, or else it won't work as intended.

    A teaser trailer, effectively, is the visual equivalent of making a good first impression. You only get one shot at making people interested enough to pay attention to the movie you're promoting, because if they don't 'get' or find any interest in what you're trying to 'tease', they're less likely to pay attention to more in-depth marketing down the road, and it's easier to 'hook' people if they're able to put what they've seen in a 'teaser' into the proper context, something that can't be done in this case because of the fact that there isn't a proper context within which to 'frame' the TFA teaser.
     
  11. Ithekro

    Ithekro Rear Admiral Rear Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    There were two things there that would grab most of the intended audiance.

    1. The Millenium Falcon doing its thing.

    2. "Star Wars" - this one defies the need for context after 37 years.
     
  12. cooleddie74

    cooleddie74 Fleet Admiral Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    ^
    This.

    Seriously, it's Star Wars. There's a lightsaber, the Millennium Falcon, TIE Fighters and Stormtroopers. What else does an 88-second teaser for a Star Wars movie released a year before the film itself need?
     
  13. The Old Mixer

    The Old Mixer Clean Old Mod Moderator

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    Re: New Casting and Story Rumors re: EPISODE VII

    A shot or two of members of the original cast to let Joe Schmoe know they're in it?
     
  14. Mage

    Mage Commodore Commodore

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    Re: New Casting and Story Rumors re: EPISODE VII


    People have simple brains. You hook them with simple things. Give them to much at once, and they loose interest. So, when you want to hype, simple and fast visual stimulation. With Star Wars, that is so effing simple. And they have them here, the lightsaber, the Falcon, X-Wing. Hooked. Done. End of story.

    Same thing goes for ALL the big franchise movies. Batman's logo-teaser with the voice of the Joker. People had no idea what the movie was about, but boy were they hooked.

    Movies that aren't part of that, never have teaser-trailers. They have normal trailers, which do give us something about plot and characters. Because we need to identify with that. And that's the kind of trailer you described. The normal trailer.

    A teaser trailer is a whole different kind of animal, and if you look at what everyone else in this topic is describing, I think the one person who is getting the defenition of a teaser trailer wrong, is you.


    We only really started getting teaser trailers, when we started having big franchises in movies. Because we already identified with the movies made previously, we only needed the small teases. We already HAVE context. We don't more need more.
     
  15. Ithekro

    Ithekro Rear Admiral Rear Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII


    In theory the Millemium Falcon does that.

    What we don't know is what roles the original cast's characters are playing in a Galaxy 30 years after Endor. That's something for later. Maybe the trailer next year, or maybe not even clearly until the film comes out. It could be spoilery as all getout as to what they are doing 30 years post Endor. Especially with the old post-Endor EU seeming gone.
     
  16. AgentCoop

    AgentCoop Fleet Captain Fleet Captain

    Re: New Casting and Story Rumors re: EPISODE VII

    Star Wars needs no context because Star Wars was already "sold" to the audience decades ago. All this teaser needed to do was say "Hey, guys. Star Wars is back!" It did that and then some.

    Personally, I'm loving the lack of plot information. Waiting for the Prequels was exciting, but we already knew what the basic story would be. This is the first time since the run-up to ROTJ that we've had a new Star Wars movie coming and we know almost nothing about the plot. I relish being kept in the dark.
     
  17. Flying Spaghetti Monster

    Flying Spaghetti Monster Vice Admiral Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    here's the George Lucas Special Edition of the teaser.
    [yt]https://www.youtube.com/watch?v=v93Jh6JNBng&feature=youtu.be[/yt]
     
  18. AgentCoop

    AgentCoop Fleet Captain Fleet Captain

    Re: New Casting and Story Rumors re: EPISODE VII

    I honestly doubt there's a significant portion of the moviegoing public that doesn't already know that. My 75 year old parents know that.
     
  19. CorporalCaptain

    CorporalCaptain Admiral Admiral

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    Re: New Casting and Story Rumors re: EPISODE VII

    :guffaw::guffaw: :lol::lol: :rofl::rofl: :rommie::rommie: :guffaw::guffaw:

    :techman:

    Bull's-eye.
     
  20. Jax

    Jax Admiral Admiral

    Re: New Casting and Story Rumors re: EPISODE VII

    I was about to post that, love it :guffaw: