I'm no expert, either, but it looks like Archaia has the plant and machinery to publish/produce the physical comics and BTD is lining up the writers/artists and overseeing the development of a line (or lines) of comics reflecting their creative vision (and possibly bearing their brand/stamp/label.) The financial aspects aren't really addressed in the article, but I'd imagine that BTD would have to be kicking some of their own funds in, and that BTD and Archaia both stand to benefit from the arrangement if these comics are successful. More about Archaia I don't see anything yet about the partnership on their News Page, but it was only announced this morning. Edit: Heh. Look under 'Likes and Interests' on Archaia's Facebook page. Edit, some more: From a link posted on Archaia's FB wall by Before The Door Pictures: http://www.beforethedoor.com/2010/07/before-the-door-and-archaia-bring-lucid-to-comic-con.html EditEditEdit: Even if, as I only realized hours later, that the partnership announcement referred to in that link was made at last year's San Diego Comic-Con. What happened this year is that they're presenting the first completed product of that partnership. I need to stop trying to do too many things at once.