Racist Commercial

Discussion in 'Miscellaneous' started by Miss Chicken, Oct 21, 2011.

  1. Miss Chicken

    Miss Chicken Little three legged cat with attitude Admiral

    Joined:
    Jul 23, 2001
    Location:
    Howrah, Hobart, Tasmania
    This commercial appeared on Australian TV last year. i would like to see people's opinion of it.

    i can fully understand that KFC were unwise to make the commercial because they as an American company they are aware of the negative stereotype of black people liking fried chicken. However Australians viewing the ad do not have that stereotype. When the commercial was airing Australia were playing the West indies and the West Indies team were being sponsored by KFC.

    Anyway here is the commercial

    [yt]http://www.youtube.com/watch?v=FftZt-Dw_hQ&feature=youtube_gdata_player[/yt]
     
  2. Darth Duck

    Darth Duck Commodore Commodore

    Joined:
    Feb 5, 2002
    Location:
    The Maritimes
    As a North American I find the ad totally WTF? Then again, KFC has made some stupid ads over the years.
     
  3. The Boy Who Cried Worf

    The Boy Who Cried Worf Rear Admiral Rear Admiral

    Joined:
    Jul 12, 2008
    A racist ad in Australia? Never!

    [yt]http://www.youtube.com/watch?v=TPdoQl2QXR4[/yt]
     
  4. Miss Chicken

    Miss Chicken Little three legged cat with attitude Admiral

    Joined:
    Jul 23, 2001
    Location:
    Howrah, Hobart, Tasmania
    That radio commercial is older than me and I am 53. I think back then many countries would have had similar commercials, certainly if you look at catroons from the 40s and 50s many of them are very racist.
     
  5. Dimesdan

    Dimesdan Living the Irish dream. Admiral

    Joined:
    Oct 12, 2007
    Location:
    The Republic of Ireland
    Questionable, yes, racist, no.

    I assume there is something like an advertising standards commission in Australia and if they okayed it...........
     
  6. Avon

    Avon Commodore Commodore

    Joined:
    May 7, 2010
    Location:
    Avon
    also the colonel looks like rolf harris
     
  7. Miss Chicken

    Miss Chicken Little three legged cat with attitude Admiral

    Joined:
    Jul 23, 2001
    Location:
    Howrah, Hobart, Tasmania
    I think it is the other way around - as Rolf Harris has aged he has look more and more like The Colonel.
     
  8. Roger Wilco

    Roger Wilco Admiral Admiral

    Joined:
    Nov 27, 2004
    Doesn't everybody like fried chicken?
     
  9. Locutus of Bored

    Locutus of Bored Co-Founder of ISIS Moderator

    Joined:
    Jul 5, 2004
    Location:
    Huntington Beach, California
    Yes, but because of how it originally became a popular Southern meal and the way it was often associated with blacks in a negative stereotypical way in advertisements, it can be a potentially sensitive issue.


    As far as the Australian ad in the OP, it appears to me that they probably intended it to mean it was an awkward situation because you were stuck amongst the opposing team's fans, and therefore you offer them some KFC as a "crowd pleaser" (after the name of the meal) to ingratiate yourself with them. The fact that the opposing team's fans were black (West Indian) was just because that's who was being played at the time and was incidental to the point being made. It hopefully would have been made the same way had they been playing England or New Zealand in cricket.

    But that depends on if the makers of the ad were Australian and never ran it by any American counterparts in the American-owned company, so that's a big if. I don't really think KFC would intentionally risk that kind of negative publicity in the age of YouTube when a video can be easily spread around, though.
     
  10. Miss Chicken

    Miss Chicken Little three legged cat with attitude Admiral

    Joined:
    Jul 23, 2001
    Location:
    Howrah, Hobart, Tasmania
    This ad was one of several similar ads that aired at the same time and in them an Australian guy called Mick used KFC to solve his problems that revolved around cricket.

    In one ad he was trying to watch the cricket on TV but his two flatmates (both white) were being noisy so he gave them KFC to shut them up. In another ad he wanted to watch The cricket on his cricket-hating future in-laws (also white) TV so he told them there was a bucket of KFC in the backyard leaving the TV free for him to watch the cricket on.
     
  11. Locutus of Bored

    Locutus of Bored Co-Founder of ISIS Moderator

    Joined:
    Jul 5, 2004
    Location:
    Huntington Beach, California
    That seems like an important bit of information that would have rendered the entire point of this thread moot had it been shared right from the start.

    If you knew it's part of a series of commercials that clearly are not racially motivated, why ask if it's racist in the OP and leave out a crucial piece of information regarding the answer?
     
  12. scotpens

    scotpens Vice Admiral Admiral

    Joined:
    Nov 29, 2009
    Location:
    Los Angeles, CA
    And watermelon! :drool:
     
  13. Miss Chicken

    Miss Chicken Little three legged cat with attitude Admiral

    Joined:
    Jul 23, 2001
    Location:
    Howrah, Hobart, Tasmania
    Because, despite being told that it was one in a series of commercials, many commentators still insisted that this was racist.

    Even pointing out that the people in the ad were not African American but West Indian didn't seem to alter the opinion of those that were offended by the commercial. Even when West Indians themselves said they were not offended.

    for example, after receiving many emails from Australians The Young Turks continued to say that the commercial was racist.

    [yt]http://www.youtube.com/watch?v=i_StDMpVhDk[/yt]
     
  14. Guartho

    Guartho Rear Admiral Rear Admiral

    Joined:
    Aug 28, 2003
    Location:
    Guartho
    It's highly unlikely that this ad was run by anyone outside of Australia before it was aired.
     
  15. Miss Chicken

    Miss Chicken Little three legged cat with attitude Admiral

    Joined:
    Jul 23, 2001
    Location:
    Howrah, Hobart, Tasmania
    And the previous comments on TYT.

    [yt]http://www.youtube.com/watch?v=ZaIhf41ctkM[/yt]
     
  16. SmoothieX

    SmoothieX Vice Admiral Admiral

    Joined:
    Jul 12, 2004
    Location:
    Massachusetts
    I think racist is a real stretch here.
     
  17. Locutus of Bored

    Locutus of Bored Co-Founder of ISIS Moderator

    Joined:
    Jul 5, 2004
    Location:
    Huntington Beach, California
    None of which has anything to do with you not sharing that piece of information up front, but whatever. It just seemed like the kind of situation where if someone had come into the thread claiming the commercial was racist, you could spring that extra important bit of context on them after the fact, thus showing them the error of their ways, when in fact the error was yours for not giving them the complete picture from the start. It's not a big deal, it's just an odd thing to leave out.

    I'll take your word for it, because I find Cenk Uygur obnoxious on The Young Turks and his former stint on MSNBC.
     
  18. Miss Chicken

    Miss Chicken Little three legged cat with attitude Admiral

    Joined:
    Jul 23, 2001
    Location:
    Howrah, Hobart, Tasmania
    When I started my OP I wasn"t aware of the other commerials in the series as I do not look at test cricket though I very occasionally look at one-day matches. Therefore I never saw the commercial when they aired as they aired during the test matches. I only became aware of this commercial today (I did state in my OP that it was from last year) when I was sent a link by an non-Australian.

    Maybe I should have researched it a bit more instead of only looking at the commercial, the two TYT videos, three or four American news sites, an Australian morning show clip, and an Australian panel discussing it (none of whom mentioned the other ads) though I got to admit that when I got around to reading some of the comments on the videos I learnt that there were other commercials.
     
  19. Jetfire

    Jetfire Guest

    I think this is the beauty of a discussion forum...you brought what info you had and to no fault of your own....more surfaced and we all get a clearer picture.

    I worked at KFC in the past and I have seen alot of stupid stuff. What amazes me is in USA...at least in my area we have potato wedges...it seem in your area and other places outside the USA that they have shoe string fries.

    Again. No worries Miss Chicken. :bolian:
     
  20. Squiggy

    Squiggy FrozenToad Admiral

    Joined:
    Jul 5, 2006
    Location:
    In Hiding
    What the fuck is up with Australia?