I just found this article over on IO9. It's kind of sad really. I think what's sad is if they just marketed the toys to girls they would buy them just the same as the boys. Sure, most girls probably don't buy the same toys as boys, so I don't see why they don't just make toys for girls. Or even better they could just try marketing the existing toys to both sexes. I work in the Toys department in Wal-Mart, and I've overheard girls talking about things like Avengers just as excitedly as the boys do. I've seen girls getting excited about Iron Man toys, and even a couple who was buying their young daughter Matchbox cars. So obviously there girls who are interested in this stuff, and if they just spread the marketing out from just boys, I'm pretty sure they could get even more girls interested. The only reason there are "girls toys" and "boys toys" is because adults think there should be. I honestly think if they just let the kids decide for themselves what they want to buy, then we'd probably see plenty of crossover between the different types of toys.