I just watched the trailer again, trying to see what's in it that's so terribly anti-Star Trek. It's got Kirk staring greedily at the Enterprise. Spock's dad talking about his divided nature. Kirk goading Spock into losing his cool in order to achieve an end. Scotty being just a wee bit on the giddy side over "this ship." McCoy being funny and acerbic. Kirk chasing a little tail. The Enterprise warping out like crazy to save the day. Red alert klaxons and a serious dude in a big chair ordering "fire all weapons." I dunno, I'm not seeing a problem. It is a little on the dynamic side. And it does seem to involve people at some points more-or-less talking to each other rather than hitting their marks and declaiming. In fact, there is a definite lack of solemnly empty pontificating about Big Ideas on a superficial level. No technobabble to speak of, and the word "anomaly" is not heard. That must be the problem. It's just too engaging and energetic and informal to be some folks' idea of "Star Trek." I mean, it actually looks like fun.