I dropped cable about a year and a half ago, with no regrets. Netflix, despite it's price increase and the fact that it doesn't offer its entire catalog to stream, is still dramatically cheaper than paying for cable. I don't mind getting some titles on disc and others via streaming. However, competition is healthy, and I think there will be a lot of companies vying to bite into Netflix's market share. I welcome it, especially if it means more competitive pricing down the road and/or more alternatives for consumers.