I never said dont try. I just said dont go wasting your time trying to get the mainstream to become insterested, as it wont work and stops you focusing on your core auidence. The mainstream, and by mainstream I mean the general public that the person I originally responded to who was saying nuTrek is aimed at meant, simply wont come to buy Star Trek books regardless of what you do to promote them or where you do it. I just think it's better to focus on the people who actually might do so (which this con might do, I neither know nor particularly care about cons as I never go, it's incidental to the point I was originally making). I had a similar discussion about comics and the fallacy of the digital dream on the scifi/fantasy board the other week. Some things just arent meant for a large, general auidence.