I never said the decision was done to snub fans. Only that I'm not surprised that Paramount chose to ignore aiming the film toward fans. What I was trying to articulate was, it was silly to be coy about the film's antagonist when Gen audiences wouldn't care who it was. Khan's identity was only something fans would catch on to. How many times did they lie about the film's villain identity? Who benefitted from them keeping the secret? General audiences wouldn't care who it was. Keeping it a secret only fueled fan speculation. The same narrow audience TPTB stated they weren't trying to appeal to.