Re: Nimoy and the limited amount with Quito http://en.memory-alpha.org/wiki/Leonard_Nimoy " He also said he would not appear in the next Star Trek film, claiming it would be unfair to Zachary Quinto, the actor currently portraying Spock." It's not distancing as much as mixing his performance juxtaposed against Quito's. Re: merchandising This is a complex issue. Abrams wanted some exclusivity and control over merchandising. He wanted a reduction in the older series material being sold with a vastly increased amount sold of new merchadise because he felt there was confusion. He wanted to create a Star Wars like merchandising line. That's not a surprise given the 190 million spent to make the first film.