So you think they will do a 2nd reboot with a new actor playing Kirk? I doubt that it will water the series down to much and cheapen it. Since the last prime universe story was down about 10 years ago it is still recent enough to warrant a new series set in the prime universe. Except for Enterprise the Prime Universe properties were not a failure as you stated. I believe you feel this is because ST is a niche product. If I were to go by your reasoning of failure the NuTrek movies have made much less than more popular properties such as the avengers so Trek is still more of a niche product than mainstream. When Star Wars VII is released NuTrek will be far behind in ticket sales. I mean STID only made about a 25-30 million profits and Star Wars will probably make a few hundred million profit. So would NuTrek then be considered a failure?