Re: AVENGERS - movie Discussion, News, Interviews, Pics till release 2 The problem is that outside of the first Iron Man and The Incredible Hulk, the Marvel films have basically been extended commercials for The Avengers. "Hey! Sit through this, because we're going to do something really big later!" They're basically two-hour world-building pieces. Now, prima facie, there's nothing wrong with world-building as a component of a film, but when you're asking me to sit through an entire movie, there needs to be more going on with the narrative than "remember this dude and this thing, because they'll show up in another movie." Captain America came the closest to actually doing something, and even then it was wrecked by a terrible third act.