There are people on this forum who became Star Trek fans because of the new movies. I realize how much you abhor the thought of it, but of course the new movies revived interest in TOS. And as for saving the franchise, there is a big budget movie based on TOS coming in 2016. Without the reboot, there would not have been. Again, it may not be relevant to your tastes, but it's a continuation of the franchise which would not be otherwise.