After the retro "Heritage" cards they're going back to this line:
The Galaxy cards were pretty nifty back in the day. Instead of focusing on a particular film, they instead focused on artist's contributions to Star Wars, including a large number of comic artists who contributed cards to the line. They also featured concept art, promotional art, and other things. However the line was brought to an end roughly a decade ago, as Topps centered more on the "Widevision" series as well as the special editions and prequels.
In addition a similar line is being used for sister franchise Indiana Jones: