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Old November 14 2014, 10:13 PM   #1
Doctorwhovian
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Abrams defeated at merchandising again! (Star Wars)

Remember the CBS/Paramount thing that costs Star Trek Into Darkness it's merchandising apart from cheap Japan crap?

Well, it's happening again. Dreamworks and Hasbro are merging and this negates Disney's merchandising rights to Star Wars via Hasbro. Man, the guy has bad luck at merchandising!

http://www.cartoonbrew.com/business/...ks-105551.html
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Old November 14 2014, 10:16 PM   #2
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Re: Abrams defeated at merchandising again! (Star Wars)

So...two studios having issues with merchandising, not Abrams personally and not "defeated". Very weird, and telling, choice of wording.
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Old November 14 2014, 10:37 PM   #3
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Re: Abrams defeated at merchandising again! (Star Wars)

The point is still solid. Abrams used the fact he could not control mechanizing a problem with Star Trek. Now its the same - almost wrose - problem with Star Wars.
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Old November 14 2014, 10:48 PM   #4
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Re: Abrams defeated at merchandising again! (Star Wars)

The CEO of Hasbro has to be insane if he actually thinks a Dreamworks merger would be a good idea. They'd lose all their Marvel and Disney projects. But then again his plans for the HUB and turning his company into a multimedia ip platform is insane. They need to stick with what Hasbro does best: manufacturing toys and he is destroying what made Hasbro great in his dreams of chasing Hollywood $$$$. This'll be the final nail in the toy divisions, which they have purposely degraded.
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Old November 14 2014, 11:10 PM   #5
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Re: Abrams defeated at merchandising again! (Star Wars)

ThunderAeroI wrote: View Post
The point is still solid. Abrams used the fact he could not control mechanizing a problem with Star Trek. Now its the same - almost wrose - problem with Star Wars.
Abrams would never control Star Wars merchandizing anyways - he's just hired for one movie. That power rests with Kathleen Kennedy and Lucasfilm.
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Old November 14 2014, 11:25 PM   #6
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Re: Abrams defeated at merchandising again! (Star Wars)

This doesn't have remotely anything to do with Abrams or Star Wars at all.
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Old November 14 2014, 11:29 PM   #7
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Re: Abrams defeated at merchandising again! (Star Wars)

Pretty sweet clickbait though.
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Old November 14 2014, 11:34 PM   #8
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Re: Abrams defeated at merchandising again! (Star Wars)

A Star Wars movie without merchandising would be a pretty bizarre development.
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Old November 14 2014, 11:39 PM   #9
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Re: Abrams defeated at merchandising again! (Star Wars)

BigJake wrote: View Post
A Star Wars movie without merchandising would be a pretty bizarre development.
I want my McDonald's stuff.
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Old November 14 2014, 11:49 PM   #10
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Re: Abrams defeated at merchandising again! (Star Wars)

Doctorwhovian wrote: View Post
Remember the CBS/Paramount thing that costs Star Trek Into Darkness it's merchandising apart from cheap Japan crap?

Well, it's happening again. Dreamworks and Hasbro are merging and this negates Disney's merchandising rights to Star Wars via Hasbro. Man, the guy has bad luck at merchandising!

http://www.cartoonbrew.com/business/...ks-105551.html
did you read the article? Star Wars isn't mentioned. where did you read about this deal negating Star Wars rights? or did you just make an assumption?
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Old November 15 2014, 12:32 AM   #11
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Re: Abrams defeated at merchandising again! (Star Wars)

The assumption is valid. If Hasbro becomes a rival studio, Disney/Marvel would likely go to Mattel after the current contract ends.
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Old November 15 2014, 12:50 AM   #12
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Re: Abrams defeated at merchandising again! (Star Wars)

Somehow I doubt we're looking at a Star Wars merchandise drought anytime soon.
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Old November 15 2014, 03:40 AM   #13
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Re: Abrams defeated at merchandising again! (Star Wars)

Transformers, a major Habsro product, used to be an incredible toy.
I got back into collecting them about 10 years ago when the Classics waves came out. They were outstanding, updated versions of their G1 precursors for the most part. But in the years that followed, they eventually watered down the QQ process until when Dark of the Moon came out I couldn't bring myself to buy any of them anymore. The plastic didn't feel right, the decals/paint jobs were laughable and they just looked terrible. Hasbro, leading in toy sales for a few years in a row, decided to slash costs considerably in the development/QQ and the end results were some ugly, poorly manufactured toys. Too bad. I guess maybe they were trying to keep costs down so little kids could afford them.

BigJake wrote: View Post
A Star Wars movie without merchandising would be a pretty bizarre development.
True... but does anyone remember the landscape for Attack of the Clones? There were still heaps upon heaps of overstocked Phantom Menance stuff on the same shelves and not too many releases for AOTC. I think they really scaled back having overestimated the demand for Menace merchandise. Man, I wish I still had those KFC pogs!
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Old November 15 2014, 04:15 AM   #14
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Re: Abrams defeated at merchandising again! (Star Wars)

AgentCoop wrote: View Post
Somehow I doubt we're looking at a Star Wars merchandise drought anytime soon.
I work at Toys' R Us and the whole aisle of Star Wars agrees with you.
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Old November 15 2014, 04:29 AM   #15
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Re: Abrams defeated at merchandising again! (Star Wars)

Hound of UIster wrote: View Post
The assumption is valid.
Not really. It's trying to connect two things that aren't connected at all.
If Hasbro becomes a rival studio, Disney/Marvel would likely go to Mattel after the current contract ends.
Not likely at all by that assumption. Mattel makes toys for another "rival studio," Warner Bros., which is behind DC Comics and the movies based off them.

But the most likely thing is that Hasbro simply acquires a few more IPs from DreamWorks to make toys alongside their Star Wars and Marvel lines.

(Incidentally, DreamWorks has a movie distribution deal with Disney under its Touchstone Pictures brand, so they're not so much rivals as partners these days anyway).
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