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Old July 12 2013, 11:17 PM   #1
HaplessCrewman
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CGI Bruce Lee sells whisky

The controversy is that Lee did not drink, nor did he speak Mandarin. His daughter approved the commercial and calls it a tribute. Bruce Lee fans are upset.

http://newsfeed.time.com/2013/07/12/...for-whisky-ad/
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Old July 12 2013, 11:23 PM   #2
marksound
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Re: CGI Bruce Lee sells whisky

I thought they did a great job with it.

Fans are fans. They're gonna complain no matter what you do.
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Old July 12 2013, 11:46 PM   #3
Robert D. Robot
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Re: CGI Bruce Lee sells whisky

According to the article, Lee was once quoted as saying “No, I don’t drink coffee or alcohol… They’re bad for my body.”

To create and distribute a cgi recreation of a dead person to promote something that the person was personally against during his lifetime is intellectually dishonest and disrespectful (I feel) to that person. It certainly is ironic that the commercial promotes the concept of taking the "most honest path" while it is completely DIShonest in presenting Lee as having a view of alcohol completely opposite to what the actor believed. You don't have to be a fan (and I would not call myself a 'fan' of Bruce Lee) to see that this is an insult to Lee's memory.

Next up: BP will make a commercial with a digital representation of Jacques-Yves Cousteau praising that oil company's 'fine work' in the Gulf of Mexico....

Last edited by Robert D. Robot; July 13 2013 at 06:36 PM.
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Old July 12 2013, 11:58 PM   #4
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Re: CGI Bruce Lee sells whisky

If it weren't for the internet we probably would never have seen the ad.

He's dead. He doesn't care. If this is what his family wants to do with his likeness, good for them.

I don't care either way.

But I betcha Brandon's next.
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Old July 13 2013, 12:04 AM   #5
J. Allen
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Re: CGI Bruce Lee sells whisky

Robert D. Robot wrote: View Post
According to the article, Lee was once quoted as saying “No, I don’t drink coffee or alcohol… They’re bad for my body.”

To present a dead person promoting something that the person was personally against during his lifetime is intellectually dishonest and disrespectful (I feel) to that person. It certainly goes against the importance of taking the "most honest path" referred to in the commercial. You don't have to be a fan (and I would not call myself a 'fan' of Bruce Lee) to see that this is an insult to Lee's memory.

Maybe next, BP will make a commercial with a digital representation of Jacques-Yves Cousteau praising the oil company's work in the Gulf of Mexico....
That's my issue with it, is the misrepresentation of someone's personal view, and then profiting off of that view. I see it less as a "tribute," and more as a way to make money, where all parties are concerned.
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Old July 13 2013, 01:04 AM   #6
sojourner
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Re: CGI Bruce Lee sells whisky

Pretty crappy CGI.
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Old July 13 2013, 01:43 AM   #7
Mr. Adventure
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Re: CGI Bruce Lee sells whisky

I don't remember Bruce sounding like that. Would've been a better ad for Perrier, Evian, Aquafina or the like. Bet you all living actors have added instructions about CG constructions to their wills and contracts.
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Old July 13 2013, 03:52 AM   #8
Robert D. Robot
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Re: CGI Bruce Lee sells whisky

Carcazoid wrote: View Post
....If this is what his family wants to do with his likeness, good for them.....
I believe that most people would disagree with this philosophy and suspect that there are people who feel that offspring should respect their elders, especially when that elder is a parent who is deceased. I would think that this respect would include being protective/considerate in a situation where the image/representation of a parent is manipulated/portrayed in such a way that gives an impression that the person supported a practice or idea that actually violates the philosophy that the parent held.

I am not a big fan of Charleton Heston or his views on guns, but I would posting these same ideas if a liberal daughter of his OK'd the use of his cgi image in a commercial promoting increased gun regulation. It would not be true to his beliefs and would be disrespectful to him and his memory, especially if it were done simply to make some money off a dead relative.

Last edited by Robert D. Robot; July 13 2013 at 06:41 PM.
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Old July 13 2013, 06:10 AM   #9
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Re: CGI Bruce Lee sells whisky

sojourner wrote: View Post
Pretty crappy CGI.
agreed.
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Old July 14 2013, 11:43 AM   #10
JarodRussell
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Re: CGI Bruce Lee sells whisky

Ugh, that's ugly. They could as well have digital Ghandi advertising guns, or, as someone already said, digital Heston promoting gun control.
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Old July 14 2013, 11:58 AM   #11
Locutus of Bored
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Re: CGI Bruce Lee sells whisky

CGI Bruce Lee is only shown sharing his philosophy and never shown drinking himself, the ad is respectful of him (doesn't have him doing anything goofy, offensive, or insulting in the ad), and his daughter approved it, so that's good enough for me.
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Old July 14 2013, 11:59 AM   #12
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Re: CGI Bruce Lee sells whisky

A crummy CGI head spruiking a product the real guy would never have touched, using a language that he didn't speak...?

Wow.
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Old July 14 2013, 12:04 PM   #13
Locutus of Bored
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Re: CGI Bruce Lee sells whisky

Tosk wrote: View Post
A crummy CGI head spruiking a product the real guy would never have touched, using a language that he didn't speak...?

Wow.
It's a Chinese ad. If he spoke English it would be pretty useless in selling its product to a mass audience.
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Old July 14 2013, 12:10 PM   #14
JarodRussell
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Re: CGI Bruce Lee sells whisky

Locutus of Bored wrote: View Post
Tosk wrote: View Post
A crummy CGI head spruiking a product the real guy would never have touched, using a language that he didn't speak...?

Wow.
It's a Chinese ad. If he spoke English it would be pretty useless in selling its product to a mass audience.
If Lee was still alive and now going to sue (let's even say he sues his daughter because she approved it without asking, those kind of things happen for real), would you make the same arguments to defend it?
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Old July 14 2013, 12:17 PM   #15
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Re: CGI Bruce Lee sells whisky

Every February we have President Day sales in the US. No one worries about whether or not George Washington or Abe Lincoln would have endorsed any of the myriad products in those ads.

If his family approved it it's a nonissue.
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