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Old June 23 2013, 02:48 AM   #31
Trekker4747
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Owain Taggart wrote: View Post
Trekker4747 wrote: View Post
Owain Taggart wrote: View Post
Ahh, I see. Then I guess they sound similar in how they did it. Did they also mention the name of the car?

Oh, here it is. Found the clip in question:

http://www.youtube.com/watch?v=XT1xpTDbR8o
Yikes. Okay, that's pretty darn bad.

I can't find a clip of the House episode, but I don't think it was quite that bad. Not nearly. Just some car commercial-like shots of the car and the name badge on it (I think it was the Focus too) there may have been some lip service to the Sync system on it. But, wow, that Being Erica clip is.... WOW.

Yeah, when that first aired, it took me out of the moment, which is exactly what you don't want in a TV show. Felt more like the characters were trying to sell a product rather than telling a story, and that's where I felt it crossed the line. Pretty shameful.
Again, sort of going back to the earliest days of television when news hosts or TV characters literally WOULD stop the story and show to pitch and product.

The House thing was just silly but it wasn't completely pulling you out of the show it was just shot like a commercial for a moment and maybe a line or two on the features of the car which, yeah, maybe can be waved away along the lines of someone just expressing the neat features of it, or something. Whatever. But when you're actually writing a scene SPECIFICALLY around selling something it changes the game. That Being Erica scene served no other point than to show off the car. The conversation she's having with [forget her name] wasn't too important and could have been covered in a plain driving scene, a walk-and-talk or them sitting at a cafe. But, no, we need a scene built around showing off the Sync system of the car and the auto-park feature. And who the hell asked the guy or gave him permission to Sync Erica's phone to the damn car anyway and how did he do that without having her phone in the first place?!

Anyway, I got my S3 and S4 DVD of the show recently and need to watch through them. (I was watching S3 on TV but got side-tracked and the "group therapy" sessions weren't interesting me too much.)
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Old June 23 2013, 03:14 AM   #32
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Exactly. It's a shame too because otherwise, it's a good show and it was a good episode other than that. It was just really blatant, and as you say, the scene was written for that product placement. I'd call that a new level of low.
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Old June 23 2013, 03:53 AM   #33
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Re: Smallville’s Sears, Kensington’s Wal-Mart

I remember an ep of Smallville where Chloe goes on about the good gas mileage her Yaris gets.
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Old June 23 2013, 03:55 AM   #34
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Re: Smallville’s Sears, Kensington’s Wal-Mart

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I remember an ep of Smallville where Chloe goes on about the good gas mileage her Yaris gets.
Oy, yeah, I remember that too. Smallville had some bad moments, including and episode built around selling Stride Gum now with an extra drop of Kryptonite!
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Old June 23 2013, 01:09 PM   #35
Locutus of Bored
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Re: Smallville’s Sears, Kensington’s Wal-Mart

My personal pick for most egregious product placement was this infamous episode of Eureka:

Degree For Men may not only save us from unseemly sweat stains, but also from an artificial second sun going supernova. How did the SciFi Channel show's creators feel about having to sell out so publicly? Over on the show's writers blog, Eureka unscripted, Eric Wallace - the co-writer of "Here Come The Suns," the episode where Degree saved the day and the town, alongside executive producer Jaime Paglia - described the experience:

It all began way back in October 2007 when the Sci Fi Channel announced to the Eureka staff that 1) we would have an official commercial sponsor this season, one that was kicking in a lot of dough and would therefore 2) require tons of product placement throughout Season Three. We were also told that 3) ONE EPISODE in Season Three would have to incorporate a storyline in which the actual product HAD to save Eureka somehow, or at the very least, be INDISPENSABLE to Carter’s Act 5 solve. Oooooookay… That product turned out to be Degree Absolute Protection For Men (deodorant) and “Here Comes the Suns” (originally entitled “Little Miss Sunshine”) would become that episode. And how did the staff feel about writing an episode of Eureka under so many pre-existing conditions? Well, on the one hand… Degree money meant a higher budget, which would hopefully translate into a better-looking show. On the other hand, there was the danger that this much product integration could throw our story off balance. Needless to say, great care was taken along the way during this one. Never before has any episode of our show been so scrutinized on all levels. I’d be lying if I didn’t say it wasn’t just a bit nerve racking. But, man… it was also fun as heck, too.


Fun, perhaps, but also more research-intensive than Wallace had expected. Basic research, mind you:

Along the way we got tons of Network notes about the “Degree”-ness of things. The funniest one involved the ending. Originally Carter and Zane used a spray-on Degree deodorant to protect themselves from the heat in Act 5. However, it was then pointed out that Degree is a roll on. So the spray quickly got changed to a roll-on-esque fireproof goo.

http://io9.com/5054137/eurekas-creat...orship-demands
They needed the budget and those were Degree's demands, so I don't blame them, but damn that season with the constant out of place Degree product placements was just excruciating to watch at times. Zane's involvement in the show that season was mostly to promote Degree deodorant from his Degree lab at Global Dynamics.



ETA: The product placement in Man of Steel on the other hand felt organic to the setting to me, and never took me out of the story. It was creating a believable background environment with some depth to it without fixating on the products themselves. You could feel like this was happening in real towns and cities in America, which I'm sure was the intent (in addition to financing the film).
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Old June 23 2013, 05:48 PM   #36
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Never really noticed the brands that appeared in "Man of Steel". But perhaps that is because whilst I migh be familiar with the name, to me they aren't really brands. It's not like their is a Sears store anywhere near me.
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Old June 23 2013, 06:00 PM   #37
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Superman is a marketable figure. Which leads me to "Smallville"


P0sitr0nic wrote: View Post
I remember an ep of Smallville where Chloe goes on about the good gas mileage her Yaris gets.
Also Acuvea and a season 5 episode where Lois shows off a new dodge to distract a guard

Then you had stride gum


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Old June 23 2013, 08:05 PM   #38
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Samurai8472 wrote: View Post
Superman is a marketable figure. Which leads me to "Smallville"


P0sitr0nic wrote: View Post
I remember an ep of Smallville where Chloe goes on about the good gas mileage her Yaris gets.
Also Acuvea and a season 5 episode where Lois shows off a new dodge to distract a guard

Then you had stride gum


I pointed this out up thread. The Stride Gum episode was by far the worst and most egregious. I mean literally the episode was only built to sell Stride Gum, that episode had NO other point whatsoever. Stride Gum all that episode was about.
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Old June 23 2013, 08:13 PM   #39
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Burn Notice. About every other episode Micheal has to do his voice over thing invariably referring to Fiona's always current model year Hyundai Genesis Coupe.

"If your tailing someone you want a car that has good handling and performance...."
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Old June 23 2013, 08:24 PM   #40
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Locutus of Bored wrote: View Post
My personal pick for most egregious product placement was this infamous episode of Eureka:

Ahh yes, I forgot about that one. Unfortunately, no, it didn't yield in a better looking show. These two examples from these shows, and there may be more, only create negative associations with the products. They're distracting and there's no way to avoid them since they're featured so prominently. Commercials in the show's setting shown separately would make more sense.
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Old June 23 2013, 10:31 PM   #41
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Re: Smallville’s Sears, Kensington’s Wal-Mart

You mean like the Axe/Defiance commercials?
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Old June 23 2013, 10:53 PM   #42
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Having seen all the offenses in question first-hand, I will say Being Erica does take the cake. I was peeling my jaw off the floor. I will give it sort of a pass because it was a dying low-budget Canadian show on a Canadian network. House was a popular American show on a major American network. And, as Trekker said, the whole thing was famed and shot like commercials typically are. And they didn't even bother with trying to force any narrative into the scene.

By then my interest in House was waning, so it was kind of the last straw for me.

I watched Eureka on Netflix a few months ago, and I barely noticed the Degree thing. Never understood what all the hubbub is about.

The Smallville Stride gum was indeed terribad, but then so was the episode.

USA Network has become somewhat notorious for its product placements. A few shows have flirted with the line (I'm looking at you White Collar.), but haven't stepped over. Yet. I hear Burn Notice is getting pretty bad these days, but I dropped that a few seasons ago.

The stuff in MoS isn't even worth mentioning. This is just another example of a blogger who thinks he's more intelligent and wittier than he really is writing an article that displays neither intelligence nor wit.
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Old June 24 2013, 01:16 AM   #43
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Re: Smallville’s Sears, Kensington’s Wal-Mart

Let's not forget the auto product placement in the first couple seasons of Heroes. In Season 1, it was the Nissan Versa that Hiro and Ando ask for by name (to match the comic book); in Season 2, it was a Nissan Rogue that HRG gave Claire, which got stolen and driven to Mexico, where it figured into the Sylar plot.

Automobile product placement done right (usually): James Bond.
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Old June 24 2013, 02:31 AM   #44
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Re: Smallville’s Sears, Kensington’s Wal-Mart

There was an ALIAS episode where one of the spies explained that his new Prius hybrid was excellent for surveillance because of its quiet engine!
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Old June 24 2013, 02:38 AM   #45
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Re: Smallville’s Sears, Kensington’s Wal-Mart

All of Firefly was just product placement for Blue Sun products.
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