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Old May 9 2013, 09:35 PM   #76
Scotty
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Re: “In Conversation” or “Berman and Braga vs the world.”

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...I was talking about worldwide success and popularity amongst fans.
Unfortunately, I don't think those numbers mean as much to Paramount/CBS as they generate less revenue from those sources.
You might be right but I'm not so sure. 33% of the worldwide gross of Star Trek 2009 came from foreign territories. I should think that the same percentage if not higher applies for the DVD and Blu Ray sales of Star Trek. I'm sure CBS cares about that.
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Old May 9 2013, 09:46 PM   #77
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Re: “In Conversation” or “Berman and Braga vs the world.”

Scotty wrote: View Post

You might be right but I'm not so sure. 33% of the worldwide gross of Star Trek 2009 came from foreign territories. I should think that the same percentage if not higher applies for the DVD and Blu Ray sales of Star Trek. I'm sure CBS cares about that.
But it still means that two-thirds of the revenue generated comes from the U.S., so decisions are still made with that in mind. A $180 million dollar film isn't considered a success without that two-thirds ($260 million).

Are they now trying to pump up International revenue? Yes. They probably figure that they're coming close to maxing out the American market, so they have to hunt for dollars elsewhere. But that wasn't the case in the 1990's. Does anyone have International market numbers outside of Paramount for viewing totals in the 1990's?
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Old May 9 2013, 09:47 PM   #78
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Re: “In Conversation” or “Berman and Braga vs the world.”

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Those numbers have been reproduced elsewhere. They're accurate. Of course, they're without the context of the changes being experienced in American television from 1987-2005, but objectively they do show one thing: a declining first-run American audience for the franchise since the early 1990s..
You cannot use that graph to compare the succes off a syndicated show like TNG in the early nineties to that of a show in the late nineties on a small network like VOY. Also, they say nothing about Trek's worldwide success.
A few points.

(1) Historically Star Trek has been a bigger seller domestically than internationally (Paramount has tried to change this with the Abrams films). It's is not to say that worldwide profits are not important, but the domestic numbers matter more.

(2) When I indicted that the numbers were without context, I was referring to the things you mention (size of network, shifts in the syndication market, the rise of cable dividing audiences, etc.). But those variables don't mean you can ignore the numbers completely.
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