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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old August 9 2014, 09:10 PM   #1
NeroShrimp
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J.J. Abrams getting rid of TOS merchandise...

Even though the article is a year old, I just read that Bad Robot had a dispute with Star Trek's owner, CBS in terms of the merchandising situation. Apparently, Abrams original idea was to make Star Trek his own and thus release a whole branch of toys/games/series/video games based on "his" version of Star Trek. CBS, however, is still pushing to release merchandise from the original Star Trek series from the 60s. The dispute at play here is that if both universes of Star Trek are released, there would be a clash between seeing William Shatner's Kirk and Chris Pine's Kirk would make people quite confused. In other words, CBS felt that the universe would be in battle with itself.

Granted, there are several items released that are based from the Abramsverse: Star Trek: D.A.C.; Star Trek: The Video Game; several toys and action figures, however it seems like Abrams wanted the franchise to himself. I'm afraid that I would have to take the side of CBS, because it is important for us to have the Star Trek that we all came to know and to shun it out with the Abrams version, it would be forgotten in a sense. Anyway, here is the article.

www.blastr.com/2013-5-16/apparently-jj-abrams-tried-shut-down-all-star-trek-tos-merch
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Old August 9 2014, 10:00 PM   #2
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Re: J.J. Abrams getting rid of TOS merchandise...

^I think you mean Abrams thought the universe would be in battle with itself. He was the one who wanted to shut down all non-Abramsverse merchandising. CBS's policy is that it's fine to have both old and new coexisting.

Over at Pocket Books (which is a division of CBS), they were going to start publishing Abramsverse novels coexisting alongside the Prime-continuity novels; the plan was to distinguish them by the cover art, Shatner vs. Pine and so forth. I was one of the four authors hired to write the books. But the books got cancelled (fortunately after we got paid), probably as a result of the merchandising dispute. Another imprint of Simon & Schuster did publish four Starfleet Academy young-adult novels set in the Abramsverse, but apparently those are no longer being done.
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Old August 9 2014, 10:40 PM   #3
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Re: J.J. Abrams getting rid of TOS merchandise...

NeroShrimp wrote: View Post
Even though the article is a year old, I just read that Bad Robot had a dispute with Star Trek's owner, CBS in terms of the merchandising situation.
There was a longish thread about it here back in May 2013 and it's come up in a few other threads since. You could probably try doing a forum search for "Abrams" and "merchandising" to see what was said.
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Old August 9 2014, 10:57 PM   #4
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Re: J.J. Abrams getting rid of TOS merchandise...

It makes sense from a marketing stand point. Disney /Lucasfilm is putting out Rebels, so D/LF tells Hasbro to develop and release Rebels stuff. They also tell them that Original Trilogy stuff is okay because helps hype Episode VII, to quietly develop E VII stuff, and to stop developing and releasing Prequel Trilogy and Expanded Universe stuff. It's the same strategy they've employed since the line came back in 1995 and a movie came out in 1999. Whenever it is a movie year, they Hasbro markets only stuff for that movie (barring the odd exclusive.) so as not to compete with itself. Unfortunately Star Trek can't work that way because one company owns TV and another owns movies and both sell merchandising licenses independently and competitively.

So when STID came out, I walked into a toy store and bought a TOS phaser.
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Old August 9 2014, 10:57 PM   #5
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Re: J.J. Abrams getting rid of TOS merchandise...

This characterization of the apparent if not conspicuous sparsity of nuTrek merchandise, relative to that of oldTrek and say Star Wars, as having been due to a dispute motivated by perceived brand confusion, has indeed been around for a while. Unfortunately, only anonymous source(s) are ever cited.

That doesn't make for a credible story. And when the OP article says "may have" that also means "may not have":
OP article wrote:
According to TheWrap, the inability to do everything he really wanted with Star Trek may have been one of the biggest factors that drove Abrams over to the Star Wars franchise [...]
That just means that the reason for the apparent or conspicuous sparsity may or may not be due to other reasons too, such as, oh, disagreement over how much licensing fees should be.

For these reasons, the OP article doesn't constitute evidence of anything. Evidently, no one who really knows what's going on will go on the record. It's somewhat aggravating, because it's really just the rumor mill churning, but it won't go away.

Christopher wrote: View Post
He [Abrams] was the one who wanted to shut down all non-Abramsverse merchandising.
Do you have direct knowledge of this or can you cite a named source? That would be news to me, if you could.

Christopher wrote: View Post
But the books got cancelled (fortunately after we got paid), probably as a result of the merchandising dispute.
I take it that you don't really know why the books got canceled.
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Old August 9 2014, 11:11 PM   #6
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Re: J.J. Abrams getting rid of TOS merchandise...

CorporalCaptain wrote: View Post
Christopher wrote: View Post
He [Abrams] was the one who wanted to shut down all non-Abramsverse merchandising.
Do you have direct knowledge of this or can you cite a named source? That would be news to me, if you could.
No, I was just clarifying what was stated in the article linked above. The original poster said "CBS felt the universe would be in battle with itself," but as I read the article, it was attributing that view to Abrams/Bad Robot. I think the "CBS" there in the first post was simply a typo.


Christopher wrote: View Post
But the books got cancelled (fortunately after we got paid), probably as a result of the merchandising dispute.
I take it that you don't really know why the books got canceled.
I remain unclear on the reasons to this day.
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Old August 9 2014, 11:20 PM   #7
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Re: J.J. Abrams getting rid of TOS merchandise...

It's pretty telling that this anonymously sourced "news" wasn't reported anywhere else in the entertainment media. Add to that what we now know about Abrams and Star Wars -- that he's only been linked to the one film, not a wider deal with the franchise -- and this story smells like bullshit to me.
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Old August 9 2014, 11:55 PM   #8
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Re: J.J. Abrams getting rid of TOS merchandise...

Christopher wrote: View Post
^I think you mean Abrams thought the universe would be in battle with itself. He was the one who wanted to shut down all non-Abramsverse merchandising. CBS's policy is that it's fine to have both old and new coexisting.

Over at Pocket Books (which is a division of CBS), they were going to start publishing Abramsverse novels coexisting alongside the Prime-continuity novels; the plan was to distinguish them by the cover art, Shatner vs. Pine and so forth. I was one of the four authors hired to write the books. But the books got cancelled (fortunately after we got paid), probably as a result of the merchandising dispute. Another imprint of Simon & Schuster did publish four Starfleet Academy young-adult novels set in the Abramsverse, but apparently those are no longer being done.
It seems to me that the Abramsverse of Star Trek is going to be focused just on the films and graphic novels. We all remember how bad the 2013 videogame was...It really pains me to consider selling it.
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Old August 10 2014, 12:12 AM   #9
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Re: J.J. Abrams getting rid of TOS merchandise...

There are ships made by Hotwheels for the new stuff.
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Old August 10 2014, 01:18 AM   #10
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Re: J.J. Abrams getting rid of TOS merchandise...

Harvey wrote: View Post
It's pretty telling that this anonymously sourced "news" wasn't reported anywhere else in the entertainment media. Add to that what we now know about Abrams and Star Wars -- that he's only been linked to the one film, not a wider deal with the franchise -- and this story smells like bullshit to me.
While this certainly may be the case, it's not completely improbable. I certainly see areas where CBS can give him a hard time in areas that CBS reign over. Star Trek on Television is theirs, and the last thing they would want is to have their intellectual property dictated by a different studio.

It certainly would make sense why he jumped ship when offered the chance for Star Wars. With that franchise, everything that can be newly produced is all under one roof.
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Old August 10 2014, 01:37 AM   #11
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Re: J.J. Abrams getting rid of TOS merchandise...

Jeyl wrote: View Post
jumped ship
Jumped ship?!? Seriously??? That makes it sound like he defected!
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Old August 10 2014, 01:51 AM   #12
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Re: J.J. Abrams getting rid of TOS merchandise...

Fans are so territorial.
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Old August 10 2014, 03:34 AM   #13
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Re: J.J. Abrams getting rid of TOS merchandise...

Jeyl wrote: View Post
It certainly would make sense why he jumped ship when offered the chance for Star Wars.
How exactly has Abrams 'jumped ship'? He's still producing Trek 3. His fingerprints will be all over it.
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Old August 10 2014, 03:49 AM   #14
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Re: J.J. Abrams getting rid of TOS merchandise...

Due to confidentiality agreements being so popular in Hollywood, I suspect even if Christopher did know specifics, he would neither be able to confirm nor deny.
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Old August 10 2014, 04:00 AM   #15
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Re: J.J. Abrams getting rid of TOS merchandise...

CorporalCaptain wrote: View Post
Jeyl wrote: View Post
jumped ship
Jumped ship?!? Seriously??? That makes it sound like he defected!
That only works, though, if one ignores the fact that Abrams is still onboard as producer - which, strangely enough, is the job he was contracted with Paramount to do in the first place.
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