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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old May 19 2013, 10:23 PM   #586
Phily B
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Here is what we've heard from so called BO experts about the disappointing take

The marketing didn't focus enough on newbies, it has been four years since the last one afterall. Though imo, even the marketing was shit. I thought the only good poster was the one with the Enterprise and Vengeance behind it. I saw a bunch of Trek posters around, but from a distance I couldn't tell what movie it was - if I wasn't a Trek fan I probably wouldn't have been able to tell at all. I actually quietly thought the movie was going to suck hard.

IM3 holding steady, and Gatsby cut into the female audience, which seems pretty big for Trek. I think Paramount will take this all into consideration btw, I don't think the budget will be slashed wildly and even if it is, Brad Bird did a great job with MI4.
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Old May 19 2013, 10:25 PM   #587
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Samuel Walters wrote: View Post
BillJ wrote: View Post
RAMA wrote: View Post
Well it's all semantics anyway: STID may be "disappointing" but it's not weak at all. Then you have to define disappointing. With Imax and the success of the last movie, you'd think it would have done $100 million over 5 days. Failure or flop would mean it didn't cover cost. A opening flop may have meant a $40-50 million weekend. Clearly that is NOT the case. Considering the movie cost $180-190 million, STID has almost covered that in just over a week at $165 million gross by the end of Sunday. Again the naysayers have failed.

RAMA
It is disappointing. Even if the film gets to Star Trek 2009 money, it will have sold fewer tickets due to higher ticket prices.
For a bit of perspective:

Casino Royale: $167M (2006)
Quantum of Solace: $168M (2008)

And BOM lists the production budget for QoS as $200M against a $190M production budget for STID.
Which are weak figures saying in the UK (arguubly Bond's home market)

Casino: US$106m
Quantum: US$80.8m
Skyfall: US$161.2m (US Box office US$304.4m)

Bear in mind the UK's population is something like a fifth of the US's.

But once again, it's the final worldwide figure that will matter to Paramount, if Into Darkness underperforms at the US box office but any short fall is made up by increased takings elswhere Paramount will be happy. As it appears as if Paramount has strongly targeted that market. Perhaps Paramount is only expecting a similiar amount at the US boxoffice with maybe a slight increase. I suspect anything less than around US$240m or so at the US box office and Paramount will be dissapointed. Yes I know that is less than what ST (2009) did.
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Old May 19 2013, 10:30 PM   #588
Flake
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Well the key is China. It has exploded in recent years. GI: Joe made $53 million in china! We need that sort of money from China. Battleship also made $48m in China.
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Old May 19 2013, 10:36 PM   #589
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The studios are working hard to get bigger grosses in China and they're hoping to get better terms in the future, but currently they only get 25% of the Chinese box office (and that's a recent increase from the very low 13% they used to get).
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Old May 19 2013, 10:38 PM   #590
Flake
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Still, it looks good on paper
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Old May 19 2013, 10:38 PM   #591
Phily B
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Well Trek has improved dramatically overseas, that's one of the main positives so far. It just means Paramount and JJ can't fuck around with Trek 3 so everyone forgets about Trek 2.
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Old May 19 2013, 10:45 PM   #592
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Will this movie be released in China?

I see no listing for China on Paramount's or startrekmovie.com
BTW will Paramount even release it here in Venezuela? The site (startrekmovie.com) claims a July 19th release date yet there are no posters, nor any indication of this movie coming down here date. In fact the only movie which had Star Trek trailer was the Hobbit backnin december and since then no more trailers.

Back in 2009 we all knew it was coming.

Epic promotion.
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Old May 19 2013, 11:03 PM   #593
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Here's Box Office Guru's analysis.
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Old May 19 2013, 11:19 PM   #594
Phily B
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Still seems like most people are baffled as to why it's done poorly, but I do think you can point to some of the marketing and the large gap between the movies. Hopefully Paramount won't make the same mistake. I mean Iron Man movies are every other year, and it had The Avengers which means it has gone from strength to strength. I think three is the absolute maximum before interest wears off significantly.
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Old May 19 2013, 11:30 PM   #595
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Phily B wrote: View Post
Still seems like most people are baffled as to why it's done poorly, but I do think you can point to some of the marketing and the large gap between the movies. Hopefully Paramount won't make the same mistake. I mean Iron Man movies are every other year, and it had The Avengers which means it has gone from strength to strength. I think three is the absolute maximum before interest wears off significantly.
It was quite foolish to wait this long and even worse to wait for the films "soft prep" as they called it. I honestly don't see how it took 4 years to come up with the movie. Eventhough I haven't seen the movie, from what I've gathred this has more to do with producers and director overextending themselves with other projects.
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Old May 19 2013, 11:32 PM   #596
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

What they should try to do is have two films shoot at the same time with a story continuing across both. Perfect event for the 40th Anniversary in 2016. Maybe one would be in late 2015 and the second the following summer.

Ultimately everything else a side they waited too long. I had lost enthusiasm for this and the long drawn out mystery had not helped it. I am a big fan, I could see this wait losing casual viewers much more.

This had been predicted by many here over the last year or so. I thought this could happen but was hoping to be wrong.
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Old May 19 2013, 11:36 PM   #597
Dick Whitman
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Neumann wrote: View Post
Even though I haven't seen the movie, from what I've gathered this has more to do with producers and director overextending themselves with other projects.
I have seen it and finally did enjoy it but I think that is the real reason for the delay. While entertaining there is not anything groundbreaking in it. The basic premise they had in mind when they were making the 1st one. This could have been made much sooner.
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Old May 19 2013, 11:37 PM   #598
Phily B
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I did notice that a lot of marketing seemed to have INTO DARKNESS plastered across it too rather than Star Trek, I didn't see Spock in much of it too, at least he didn't look like Spock.
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Old May 19 2013, 11:40 PM   #599
Flake
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Neumann wrote: View Post
Will this movie be released in China?

I see no listing for China on Paramount's or startrekmovie.com
BTW will Paramount even release it here in Venezuela? The site (startrekmovie.com) claims a July 19th release date yet there are no posters, nor any indication of this movie coming down here date. In fact the only movie which had Star Trek trailer was the Hobbit backnin december and since then no more trailers.

Back in 2009 we all knew it was coming.

Epic promotion.
It is being released in China on May 28th.
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Old May 19 2013, 11:41 PM   #600
Dick Whitman
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I wonder if the title and perception of it being too dark and violent turned off people who have embraced the more fun Marvel movies.
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