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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old April 19 2013, 02:27 AM   #1
tmosler
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Star trek into darkness test screenings question

I recently read that star trek into darknessis not going to have test screenings befoure the movie. But I thought that most movies today have them so they can make the movies better. So my question is what are peoples thoughts on this? why arnt they doing test screenings? and is it better without test screenings?
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Old April 19 2013, 02:47 AM   #2
The Wormhole
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Re: Star trek into darkness test screenings question

Obviously if they did a test screening it would have been long before now, and the precious secret of Harrison's identity would have been revealed. What matters is the special press-prescreening before the release date. Usually a movie is expected to fail if they don't do one of those, and my understadning is that STID will at the end of April.
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Last edited by The Wormhole; April 19 2013 at 03:09 AM.
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Old April 19 2013, 03:07 AM   #3
FarStrider
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Re: Star trek into darkness test screenings question

J.J. "locked" the movie yesterday, according to Trekmovie, so he's finished editing it and doesn't plan on making anymore changes to it. In my opinion, I think it shows that J.J. thinks he has a good movie on his hands. Asking test audiences to help tweak a movie is a sign of a director who is not confident in his story or storytelling, and the process rarely ends with a better movie as a result. (famous examples: Pretty in Pink, Heathers, Blade Runner)


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Old April 19 2013, 05:26 AM   #4
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Re: Star trek into darkness test screenings question

And there are examples where testing resulted in a much more successful movie as well, such as FATAL ATTRACTION (not saying it improved the movie, personally I hated the new ending, which I was shocked to find out Nick Meyer wrote.)

VIDEODROME benefited enormously from early screening, when Cronenberg had overcut the movie so much that the audiences didn't realize Max Renn ran a cable company until well into act 3.

But your notion that it is about a director who is not confident is not really credible, since it usually isn't the director's idea to have them at all. The studio does test screenings and market research and all that to protect its investment ... the director has his cut, and is entitled to two screenings of it before it becomes the studio's thing to do with as it wishes (unless the director is Kubrick or Nolan or Fincher or a few elite others who have final cut, and even in most of those cases final cut hinges on the director delivering a movie that the studio deems as legally falling within agreed-upon parameters (like not delivering a 5hr25min HEAVEN'S GATE.)
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Old April 19 2013, 05:56 AM   #5
tmosler
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Re: Star trek into darkness test screenings question

so is this a good sighn that there not having test screenings?
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Old April 19 2013, 01:36 PM   #6
Flake
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Re: Star trek into darkness test screenings question

I think the best way to answer the question is did ST09 have test screenings? I don't know the answer to that but it turned out ok!
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Old April 19 2013, 01:44 PM   #7
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Re: Star trek into darkness test screenings question

Flake wrote: View Post
I think the best way to answer the question is did ST09 have test screenings?
No test screenings as far as I remember.
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Old April 19 2013, 02:20 PM   #8
yenny
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Re: Star trek into darkness test screenings question

Theatrical movies don't go through screen testing. They only are review by the ranting board. Only new television shows get screen testing.

Yes, the Producer and Director do review the film, to see if anything have to be added or remove.

Last edited by yenny; April 19 2013 at 02:33 PM.
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Old April 19 2013, 02:37 PM   #9
BillJ
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Re: Star trek into darkness test screenings question

yenny wrote: View Post
Theatrical movies don't go through screen testing. They only are review by the ranting board. Only new television shows get screen testing.

Yes, the Producer and Director do review the film, to see if anything have to be added or remove.
Theatrical movies are test-screened all the time by audiences. At least two Trek films made changes after test-screenings (Generations, Insurrection).
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Old April 19 2013, 03:48 PM   #10
yenny
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Re: Star trek into darkness test screenings question

BillJ wrote: View Post
yenny wrote: View Post
Theatrical movies don't go through screen testing. They only are review by the ranting board. Only new television shows get screen testing.

Yes, the Producer and Director do review the film, to see if anything have to be added or remove.
Theatrical movies are test-screened all the time by audiences. At least two Trek films made changes after test-screenings (Generations, Insurrection).
In a way you're right. It do goes though screen testing. But only to see if it needs reediting, reshooting or rewriting.

There is also focus group screening. Where a target audiences are given question and interview and sometimes is recorded.

Then there's Critic screening. That when the press get to see the film, but only through invitation.

Then there's Private screening. That are commonly provided for investors, marketing and distribution representatives, and VIP media figures.

Then there's Preview screening. Public preview screenings can occur at boutique theaters (which may not be scheduled as a release theater). These may serve as final test screenings used to adjust marketing strategy (radio & TV promotion, etc.) or the film itself. Complimentary tickets, sometimes limited in number, are frequently provided to local media for contests or giveaways. Viewers may be recruited and "prequalified" with a series of questions to determine if they fit the film's target audience. No confidentiality requirement is imposed on the audience.

Then there's Sneak preview. A sneak preview is an unannounced film screening before formal release, generally with the usual charge for admission. This is to help determine "success and failure factors" of a film.

Then finally, the general release.
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Old April 19 2013, 03:57 PM   #11
Admiral Buzzkill
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Re: Star trek into darkness test screenings question

yenny wrote: View Post
BillJ wrote: View Post
yenny wrote: View Post
Theatrical movies don't go through screen testing. They only are review by the ranting board. Only new television shows get screen testing.

Yes, the Producer and Director do review the film, to see if anything have to be added or remove.
Theatrical movies are test-screened all the time by audiences. At least two Trek films made changes after test-screenings (Generations, Insurrection).
In a way you're right. It do goes though screen testing. But only to see if it needs reediting, reshooting or rewriting.
He's not right "in a way." He's just right, flat-out. Saying that "theatrical movies don't go through test screenings" is wrong.
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Old April 19 2013, 04:15 PM   #12
King Daniel Into Darkness
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Re: Star trek into darkness test screenings question

Considering JJ's love of secrecy, test audiences are likely locked away in a large underground vault until the film's premiere.
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Old April 19 2013, 04:39 PM   #13
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Re: Star trek into darkness test screenings question

FarStrider wrote: View Post
J.J. "locked" the movie yesterday, according to Trekmovie, so he's finished editing it and doesn't plan on making anymore changes to it. In my opinion, I think it shows that J.J. thinks he has a good movie on his hands. Asking test audiences to help tweak a movie is a sign of a director who is not confident in his story or storytelling, and the process rarely ends with a better movie as a result. (famous examples: Pretty in Pink, Heathers, Blade Runner)


~FS

Exactly. Test Screeenings is why at the end of Star Trek Generations we got Shatner saying, '...it has been fun.'

One of the lamest endings in all of Trek save '...row, row, row your boat.' or B-4 sitting in Picards ready room.
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Old April 19 2013, 04:47 PM   #14
yenny
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Re: Star trek into darkness test screenings question

My Name Is Legion wrote: View Post
yenny wrote: View Post
BillJ wrote: View Post

Theatrical movies are test-screened all the time by audiences. At least two Trek films made changes after test-screenings (Generations, Insurrection).
In a way you're right. It do goes though screen testing. But only to see if it needs reediting, reshooting or rewriting.
He's not right "in a way." He's just right, flat-out. Saying that "theatrical movies don't go through test screenings" is wrong.
Only the first and fifth previews of a film is known as a screen testing. A film goes though 6 progresses which the first viewing is call a screening testing. But a preview screening, which is also call a public preview screening, this is a final screening testing.

PS. If someone that works in the filming business, log on and post saying that y'all are right and that I am wrong? Then y'all will be right and I will be wrong. But he or she have to prove that they works for a film company and not saying that they work for a film company and not having others saying that they knows him or her.

Last edited by yenny; April 19 2013 at 05:13 PM.
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Old April 19 2013, 05:34 PM   #15
milo bloom
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Re: Star trek into darkness test screenings question

BillJ wrote: View Post
yenny wrote: View Post
Theatrical movies don't go through screen testing. They only are review by the ranting board. Only new television shows get screen testing.

Yes, the Producer and Director do review the film, to see if anything have to be added or remove.
Theatrical movies are test-screened all the time by audiences. At least two Trek films made changes after test-screenings (Generations, Insurrection).
I know what they did for Generations, what was changed for Insurrection?

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