With the trailer out why are they keeping the villains ID secret?

[Sindatur]

Enterprise is Great wrote:

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This is just a pre-trailer teaser trailer so they're not gonna reveal much until the trailer proper comes out. You got to build buzz first not scream it all out at once.

Yea, truth be told, I'm actually surprised we got as much as we did. I was half expecting barely more than a voice-over reciting part of the synopsis with a Shot of the Logo on the screen the whole time

[Jackson_Roykirk]

Mutara Nebula 1967 wrote:

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If they just came out with it then that might excite fans even more.

Fans who would care enough to be worried about who the villain is 6 months from opening are going to see the film anyway.

Most of other people who will see this are average movie-goers who will be seeing this movie (which is probably a larger amount of people than the "fans"), and they don't really care enough about who the villain is 6 months from opening.

[BillJ]

I doubt the general movie going audience will care who the villain is six minutes before the film starts. As long as the villain blows up a lot of shit.

[Jackson_Roykirk]

BillJ wrote:

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I doubt the general movie going audience will care who the villain is six minutes before the film starts. As long as the villain blows up a lot of shit.

I think it's more like "the general movie going audience will care who the villain is six minutes before the film starts. As long as it's an entertaining movie."...

...But, yeah -- Seeing shit blow up can sometimes be entertaining.

[teacake]

Good writing, good acting. That's what you need for a good villain. Doesn't matter who it is in the end.

[Therin of Andor]

The Wormhole wrote:

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the action figure which is sure to be released in April certainly will.

Action figures of Dick Tracy's The Blank and Batman: The Mask of the Phantasm's Phantasm were promoted and sold without giving away their secret identities.

[GMDreia]

I'm not really seeing the point of keeping it secret if he were going to be Mitchell or Khan.
By now, most have guessed one or the other.

It DOES make sense to keep it a secret if the villain is going to be a more obscure TOS canon character such as Garth or Tracy... or for that matter, someone who had been a good guy or at least neutral in canon.

Because they'd have to generate quite a bit more buzz for any other character besides Khan or Mitchell, and this is a great way to create buzz.

[Oso Blanco]

Maybe his identity is a secret in the movie itself and will be revealed at the very end of the movie. That would make sense if he was some undercover agent like Arne Darvin.

[RoJoHen]

The Wormhole wrote:

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Not going to happen. We have the prequel comic beginning next month and even if that for some reason that doesn't reveal his identity, the action figure which is sure to be released in April certainly will.

That's really only a problem for those who read comics and look at toys. I could easily make it all the way to May without learning a single new piece of information.

[King Daniel]

He could go the entire 4-comic Countdown to Darkness arc without being named. IDW did it before, with Number One in their Crew comics.

Or the comic could set up other elements of the movie and avoid Cumberbaddie altogether. Like the state of the Klingon Empire and Federation/Klingon relations at the time.

[Therin of Andor]

fascinoma wrote:

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someone who had been a good guy or at least neutral in canon.

Transporter Chief Kyle!

English accent!

[SalvorHardin]

AHirogen wrote:

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Are you so sure?

I would say yes.
And if I'm somehow wrong and we don't find out from these, we will know within the next couple of months when the prequel comics & more promos come.

We were having the exact same conversations back in 2008-2009 when we still didn't know who Bana was playing and before those trailers started airing.

[Jackson_Roykirk]

The Wormhole wrote:

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Not going to happen. We have the prequel comic beginning next month and even if that for some reason that doesn't reveal his identity, the action figure which is sure to be released in April certainly will.

The majority of the paying audience for this film is NOT people like us who frequent Star Trek internet forums, read Star Trek comics, and take notice of action figures. Instead, they are just the average movie-going public who will be seeing Star Trek next May just because it looks like it could be a fun movie.

That sizable audience of average movie-goers will probably be blissfully unaware of the villain's identity until next May -- and some may not even know until they actually see the film.

[KennyB]

SalvorHardin wrote:

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Just wait until the other trailer and the 9 minutes preview comes and reports go online.
People are going to start bitching Abrams is spoiling too much of the movie.

LMAO True!

[Greg Cox]

Caesar753 wrote:

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Why would they announce the villain now? The fan speculation has been flooding the internet for months (years?) and the vagueness of the trailer has only heightened it. The tidbits of information fed to us by JJ, Orci, and Lindelof are meant to keep us guessing and thus keep us talking about the new movie. JJ et al. know exactly what they're doing from a marketing perspective.

Exactly. Even mainstream media like Entertainment Weekly have been running articles speculating about the villains and the mysteries of the plot . . . .