The reference to Jack and Jill (in particular the Half in the Bag review of that film) is brilliant and very subtle!
The guy is droll and self-deprecating, and his criticisms are valid. He even drops a complement here and there to a rare good idea.
I love EVERYTHING RLM do. I just wish they had some kind of regular subscription thing so they could guarantee regular output - it gets frustrating visiting every day and finding nothing new!