"Brain Bleach"? How do you think would sell as a low rent budget brand of Vodka? "What you drink the night before is not as important as what you have to drink the morning after to put off reality as long as possible." The advert showing a scene of a girl waking up next to some crusty guy and they're both wrapped up in star wars sheets. "Brain Bleach. Guaranteed to give you another 24 hours of guilt free black out time to make your escape in three shots or less."
Dude, it's just Vodka with a splash of codeine. Any child above the age of 12 probably has some in his Ben Ten thermos.