Looks like a one time event to celebrate the release of Season 2 in Blu Ray: http://www.fathomevents.com/classic...ndalone&mailing=11.12.12 Star Trek Standalone Pretty large list of Theaters
There is already quite a long topic about this already here: http://www.trekbbs.com/showthread.php?t=191488
Well they had a similar event for Season one so I don't know if I'd call it a one time event. I suspect we'll get another five after this one.