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Old August 4 2014, 10:13 AM   #1
Lieutenant Junior Grade
Star Trek Merchandise

Hello--at the annual Star Trek Convention in Las Vegas this weekend; during the CBS Consumer Products could not help but notice/consider..

a) How are we going to re-energize the fan base with new/younger fans ?

Separately at the San Diego Comic Con--I saw many young kids--clamoring around the Hasbro booth and Mattel booth and the Lego booth looking eagerly at new Star Wars toys...and then when I look at new Star Trek merchandise-- I see Star Trek Salt and Pepper shakers, Wall Clock, Doggie bag dispensers, mugs, and expensive costume/prop replicas..while some of those items are neat,

Not sure kids can really play/want that kind of stuff...

What's amazing is that Star Wars has far fewer hours of content than Star Trek; but much more appealing consumer goods/products than Star Trek and keeps a vibrant fan base growing with cool toys/things that still fly off the shelf.

I recommend that CBS & Paramount: really consider a new Star Trek cartoon series and coming up with a strategy to incl. merchandising to resurrect a younger set of fans.

Comments ? Who else agrees ?

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Old August 4 2014, 01:33 PM   #2
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Re: Star Trek Merchandise

Didn't I just comment on this thread?
deja vu
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Old August 4 2014, 02:11 PM   #3
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Re: Star Trek Merchandise

davidl28 wrote: View Post
I recommend that CBS & Paramount: really consider a new Star Trek cartoon series and coming up with a strategy to incl. merchandising to resurrect a younger set of fans.
You already posted this same thread, and I moved it to Future of Trek where it rightfully belongs. I'm not sure why you started it again here, but I am closing this. Here is a link to the ongoing discussion:

"Hailing Frequencies Closed"
“There is a cult of ignorance in the United States...The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge'.” - Isaac Asimov
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