So it is possible that ASM3 could take more than ASM2, the more worrying trend is that these films are taking less than the Ramis trilogy
And making less with factors such as 3-D, IMAX, Inflation and further expansion of global markets. The TASM series is selling fewer tickets as well. Some folks at SONY are worried and should be. Not only for their jobs but their damn near only cow still producing some milk.
I'm not sure how a movie that has done 700 million in business worldwide is a train wreck? When it is all said and done, it will turn a profit for Sony.
It's curious how a tentpole film like this has opted to not post a public budget figure...this time. We know TASM cost $230m
, they posted it. The Raimi films, posted budgets also. Even if we take them with some grain of salt it's a good way to gauge train wreck or not. They've not posted it cause it's very likely more. SONY spent more from S1-S2-S3 so to think they didn't spend more on TASM2 isn't right. While it's rarely known it's clear they've spent millions on marketing, hundreds of would be my guess.
The revenue streams on Spidey are limited. They don't get merchandising, Marvel/Disney gets that. They can expect a dwindling return BluRay/DVD sales I'd wager as well as not being able to command a higher fee for streaming, rental and premium cable deals.
When you spend more the threshold for success is higher. SONY publicly said, studio chair Amy Pascal that they fully believed TASM2 would be a $1 BILLION dollar installment
Sony Pictures' Amy Pascal made the ambitious statement that the studio is not just anticipating that THE AMAZING SPIDER-MAN 2 is going to be huge, but they are expecting it to be almost as big as THE AVENGERS. That's right; Sony has set a box office goal for their superhero sequel of $1 billion in worldwide gross.
Ergo, $700m-ish WorldWide is quite a train wreck.