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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old March 17 2014, 11:48 PM   #121
publiusr
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Re: Where are the toys?

Chicken and egg again.

Star Trek doesn't sell, so we won't push for big display...that helps sell products...

Self fulfilling prophecy.

But right you are about playmates.
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Old March 21 2014, 11:20 PM   #122
publiusr
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Re: Where are the toys?

That 2009 ship from here: http://www.youtube.com/watch?v=umBTpCNF69A

That should have been the size for all the ships.
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Old March 22 2014, 06:07 PM   #123
billcosby
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Re: Where are the toys?

BillJ wrote: View Post
C.E. Evans wrote: View Post
BillJ wrote:

No they don't. Star Wars still sells, Star Trek simply doesn't anymore. At least not at the retail level.
And we can thank the badly-managed Playmates Star Trek XI toyline for that. Had that toyline been handled better--both in its development and execution--I think there definitely would be Trek toys on retail stores shelves today.
There's no way to know because Star Trek wasn't selling very well at the retail level prior to that either. It's best to admit that Star Trek appeals to a niche group of people who are getting older and steadily dying out. That will be the case until they can figure out a way to connect with younger audiences on a consistent basis.
Maybe another way to say it (Agreed 100% on BillJ's original statement) is that the Star Wars fans are buying all the toys and Star Trek fan's aren't buying as many. It's more of a risk to toy companies maybe to licence Trek. In the mid 1990's you could go into a department store and see Phasers, Tricorders, Playmates action figures lining a good part of the wall and bigger kits like the shuttle and the bridge, etc. Of course, that was because there were 2 series' and TNG films in release. That was a good time.

Luckily, the passage of time means you can complete your Playmates collection on the cheap through eBay (very cheaply if you don't mind them loose). Damn, those were terrific action figures. I only wish the Enterprise NX-01 crew got the same treatment so that they could be displayed together in the same height class. The Art Asylum figures were crap.

And yeah, I wouldn't have gotten the Trek XI figures even if they had been free. They were seriously that bad.
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Old March 22 2014, 06:27 PM   #124
King Daniel Into Darkness
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Re: Where are the toys?

eBay? I completed my ST'09 figure collection (both scales) at Poundland
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Old March 22 2014, 07:09 PM   #125
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Re: Where are the toys?

Sorry, I was referring to the Playmates line of figures that started in 1993 and spanned the TOS-TNG-DS9-VOY series'. Good sturdy moulds, great accessories and a reasonable price point.
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Old March 22 2014, 07:16 PM   #126
King Daniel Into Darkness
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Re: Where are the toys?

Ah, understood. My bad.

Those old Playmates figures were excellent.
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Old March 22 2014, 08:30 PM   #127
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Re: Where are the toys?

billcosby wrote: View Post
BillJ wrote: View Post
C.E. Evans wrote: View Post
And we can thank the badly-managed Playmates Star Trek XI toyline for that. Had that toyline been handled better--both in its development and execution--I think there definitely would be Trek toys on retail stores shelves today.
There's no way to know because Star Trek wasn't selling very well at the retail level prior to that either. It's best to admit that Star Trek appeals to a niche group of people who are getting older and steadily dying out. That will be the case until they can figure out a way to connect with younger audiences on a consistent basis.
Maybe another way to say it (Agreed 100% on BillJ's original statement) is that the Star Wars fans are buying all the toys and Star Trek fan's aren't buying as many.
Only because more Star Wars toys are being made and they're also being produced & distributed better.
It's more of a risk to toy companies maybe to licence Trek.
No more than for any licensed property, really. There is still a healthy demand for Trek toys (probably healthier than one for G.I. Joe toys). It's just that it's hard for the big three U.S. retailers to get over the Playmates fiasco. They determine what goes into retail stores. With the exception of a few offerings in Toys R Us stores and some specialty shops, Diamond Select caters towards the collector's market where most have to get them from online outlets.
In the mid 1990's you could go into a department store and see Phasers, Tricorders, Playmates action figures lining a good part of the wall and bigger kits like the shuttle and the bridge, etc. Of course, that was because there were 2 series' and TNG films in release. That was a good time.
It was also a time in which the toy industry in general was doing better. These days, it's shrunk considerably at the retail level with a lot less floor space allocated towards action figure lines in most department stores (where there were once two or more aisles dedicated solely towards action figures, you'll find just one today).
And yeah, I wouldn't have gotten the Trek XI figures even if they had been free. They were seriously that bad.
Many potential customers felt the same way and also passed on them.
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Old March 22 2014, 08:55 PM   #128
publiusr
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Re: Where are the toys?

I have this fantasy where Bill Gates and Buffer take me hostage, I escape and then sue them for everything..and then I'm sitting back wondering what to do with my new wealth...

I then start my own toy company, and all the nice garage kits of trek models I mass produce and sell dirt cheap.

Then I buy out all the toy cars from the shelves--especially the NASACAR products--and have them destroyed.

All to the point of putting spaceships on the shelves and keeping kids interested in space like they were in the 1960s Saturn V kits everywhere, and not a furby in sight.

Lastly, I make it to where NASACAR fans have to resort to over expensive resin kits, with the only NASCAR replica being a low quality garage kit missing parts--with an insulting instructional video by Tim and Eric of how to assemble it.
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Old March 22 2014, 09:01 PM   #129
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Re: Where are the toys?

You can buy Lego and built ST ships

http://www.trekbbs.com/showthread.ph...86#post9389986

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Old March 22 2014, 09:36 PM   #130
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Re: Where are the toys?

USS Ername wrote: View Post
I´m planning to buy the Kre-o Enterprise, but is horrible. It's cool, because it's a "official" Enterprise, but the design is the worst way the could design the ship.
That's my point. Enterprise toys should get the detail toy cars get. If you only had lego 57 chevys with bumps all over, the car collectors would go nuts--at the same restrictions of quality spaceship fans have to endure.

There ought to be a law
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Old March 24 2014, 08:39 AM   #131
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Re: Where are the toys?

JarodRussell wrote: View Post
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Wasn't there also a license dispute of some sort which led to the merchandising rights becoming too complicated? I seem to recall reading that, but I can't source it right now.
The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).
Dear God that's just stupid.

A ton of us have no problem having a model of the nuEnterprise alongside our old models. I don't think most kids or collectors would care either.
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Old March 24 2014, 01:42 PM   #132
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Re: Where are the toys?

GalaxyX wrote: View Post
JarodRussell wrote: View Post
RapidNadion wrote: View Post
Wasn't there also a license dispute of some sort which led to the merchandising rights becoming too complicated? I seem to recall reading that, but I can't source it right now.
The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).
Dear God that's just stupid.

A ton of us have no problem having a model of the nuEnterprise alongside our old models. I don't think most kids or collectors would care either.
I'm not sure it was a stupid notion on Abrams part. He simply didn't want Star Trek competing with Star Trek for shelf space and dollars. Tough to compete with Star Wars and Super-hero merchandise when you're already competing with yourself.
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Old March 24 2014, 04:44 PM   #133
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Re: Where are the toys?

BillJ wrote: View Post
GalaxyX wrote: View Post
JarodRussell wrote: View Post
The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).
Dear God that's just stupid.

A ton of us have no problem having a model of the nuEnterprise alongside our old models. I don't think most kids or collectors would care either.
I'm not sure it was a stupid notion on Abrams part. He simply didn't want Star Trek competing with Star Trek for shelf space and dollars. Tough to compete with Star Wars and Super-hero merchandise when you're already competing with yourself.
I think the very idea that Star Trek is somehow competing with itself is stupid to begin with.
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Old March 24 2014, 04:59 PM   #134
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Re: Where are the toys?

JarodRussell wrote: View Post
I think the very idea that Star Trek is somehow competing with itself is stupid to begin with.
It isn't because there's only so much shelf space.
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Old March 24 2014, 05:09 PM   #135
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Re: Where are the toys?

Sales of action figures and related toys are down 65% from the boom years (1997-2007) and the Star Wars sections at Target and Walmart are tiny. We'll see if Disney can change that.
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