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Go Back   The Trek BBS > Star Trek TV Series > Star Trek - Original Series

Star Trek - Original Series The one that started it all...

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Old July 6 2013, 11:08 PM   #1
TREK_GOD_1
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AMT model kit catalog - 1976

The 1976 AMT model kit catalog is a mini joy, as it--on the 10th anniversary of TOS--illustrates how popular TOS was as a TV series and merchandising property.

Obviously, the catalog features more than ST kits, so i'm only posting the ST-centric pages.

Cover:



Contents page:



Close up of the Contents image:



The good stuff:



Note the use of "war bird" for the BOP--I wonder if this is 1st time the name was used in ST....

Preview of 1977:



With the anniversary medallion, the Gold Key comic series still going strong and the last wave of Mego ST figures released, it was great time to be a TOS collector!
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Old July 7 2013, 12:23 AM   #2
ZapBrannigan
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Re: AMT model kit catalog - 1976

Thanks for posting this!

I built every one of these ST kits, including two each of the Enterprise and Klingon ship. That seems like a different lifetime now.
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Old July 7 2013, 02:14 AM   #3
BillJ
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Re: AMT model kit catalog - 1976

Awesome stuff. I appreciate that you took the time to upload it, TREK_GOD_1.
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Old July 7 2013, 02:09 PM   #4
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Re: AMT model kit catalog - 1976

My pleasure, guys! TOS was the heart and backbone of AMT during the 70s, and even as Trek kits were produced well into the next few decades based on the movies and Berman series, I doubt the kits retained such a strong, commercially successful status as seen at time of this catalog's publication.

It would be interesting to see how the late 60s AMT catalogs advertised TOS when the series was first run on NBC.
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Old July 7 2013, 02:28 PM   #5
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Re: AMT model kit catalog - 1976

Way back before "home video", how many thought that the "UFO" was actually part of the ST universe?
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Old July 7 2013, 03:06 PM   #6
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Re: AMT model kit catalog - 1976

Klingon Battle Cruiser - flown by "bad guys" of deep space.



That's awesome.
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Old July 7 2013, 03:12 PM   #7
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Re: AMT model kit catalog - 1976

I made almost all of these, I never found a bridge kit, and was never even aware of the K7 station. That looks like a COOL kit. Wish I'd have seen that one.
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Old July 7 2013, 03:25 PM   #8
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Re: AMT model kit catalog - 1976

I'm pretty sure I had the Ford Custom Van listed in the '77 catalog.
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Old July 7 2013, 03:39 PM   #9
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Re: AMT model kit catalog - 1976

E-DUB wrote: View Post
Way back before "home video", how many thought that the "UFO" was actually part of the ST universe?
I think many believed it was some ship intended to appear on TOS, but somehow missed its big debut. In the late 60's the kit was called the "Leif Ericson" molded in a silver/gray tone, and was supplied with a cardboard record (45 rpm).

Some used to believe that due to AMT's relationship with Roddenberry/ST (see: the Galileo), and the name "Leif Ericson" was used by Marla McGivers to describe Khan in "Space Seed" meant the kit design was to be Khan's sleeper ship, but that's just conjecture--stringing a few random coincidences together.

What we do know is that the ship design was from the pen of Matt Jefferies, and years after TOS, the design was considered for use on the Filmation animated series--which would have been good for AMT, since they already had the existing kit to simply repackage with their ST graphics if the ship appeared on TAS.

Still, even without a direct association with TOS, the LE/UFO being AMT's only sci-fi themed kit outside of ST gave it the credential necessary to be lumped into the ST line (sort of similar to Aurora shoehorning its Ragnarok air force plane into a 1975 reissue program with its sci-fi TV & movie-based kits).

I guess it did not matter, as many a kit builder or collector bought the "Leif Ericson" / "Interplanetary UFO" kit and set it right next to their U.S.S. Enterprise model (drooping nacelles included ).
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Old July 7 2013, 06:07 PM   #10
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Re: AMT model kit catalog - 1976

Everything you ever wanted to know about the Leif Ericson kit can be found here...

http://www.projectrho.com/SSC/index.html

AMT wanted to start a line of space opera type ships that would not be tied into any other property (so it could avoid license fees and whatnot) and hired Matt Jefferies to design it. Alas, the kit did not sell in the numbers AMT had hoped, so the plans for additional ships in the line were cancelled.

The kit was re-released in the early 70s labeled as the "Interplanetary UFO" and cast in "glow in the dark" plastic. The box art was updated to promote the GitD feature and it paralleled the appearance of the Trek kits' box art, leading to the natural assumption it was part of the Trek line.

I strongely suspect that was a calculated move by AMT to help sell the kit. Can't say that I blame them. Since Jefferies designed the ship, it "blended" easily with the Trek line.

Sincerely,

Bill
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Old July 7 2013, 07:48 PM   #11
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Re: AMT model kit catalog - 1976

Wow! Talk about taking a trip down memory and nostalgic lane.
Beautiful stuff!

And thanks for unveiling the secrets behind the "Leif Ericson" mystery.

This could explain a couple of "UFO" sketches by Matt Jefferies posted at Trekcore:

http://www.trekcore.com/specials/alb...ScoutCraft.jpg

http://www.trekcore.com/specials/alb...tCraftBay1.jpg

Bob
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Old July 7 2013, 08:40 PM   #12
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Re: AMT model kit catalog - 1976

Redfern wrote: View Post
I strongely suspect that was a calculated move by AMT to help sell the kit. Can't say that I blame them. Since Jefferies designed the ship, it "blended" easily with the Trek line.

Sincerely,

Bill
Oh, yes--as in the Aurora example, companies would repackage an old kit in a heartbeat if they believed it would get a new lease on shelf life. The LE/UFO did not look like the ST ships, but it was still "alien" enough to serve as a supplement to the proper line.

...and let us not forget that cool scout ship!
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Old July 8 2013, 05:01 AM   #13
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Re: AMT model kit catalog - 1976

I always wished the K-7 model had been more accurate, but even so it was a cool item. I painted mine silver with gold cones. Note our old stereo with a rack of 8-track tapes.





Sadly, I didn't even think to photograph most of my models back when they still existed. That was when you had to go out and buy film. And after shooting something, you had to take the film back to be developed, wait a week to ten days, and then go back again to pick up your prints. It was a pain.

So all I have now is a couple of vintage snapshots.
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Old July 8 2013, 04:43 PM   #14
Galileo7
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Re: AMT model kit catalog - 1976

ZapBrannigan wrote: View Post
Thanks for posting this!

I built every one of these ST kits, including two each of the Enterprise and Klingon ship. That seems like a different lifetime now.
Agree. I built these kits too as a boy in the '70s. You are so very correct "That seems like a different lifetime now".
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Old July 9 2013, 10:31 PM   #15
publiusr
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Re: AMT model kit catalog - 1976

Such good memories. That and the Estes 1980 catalog--and an early Corgi one on tank destroyers were my favs
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