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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old May 20 2013, 11:57 PM   #781
Out Of My Vulcan Mind
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

F&F 6 should be the biggest film in the series to date, both domestically and worldwide. I was surprised to see that Universal has never had a $100 million 3-day opening. If F&F 6 reaches that level it'll be their first.
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Old May 21 2013, 12:06 AM   #782
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Dream wrote: View Post
Anyone else see this yet?

Only 25% of those who went to see "Into Darkness" were under 25

Meanwhile something like "Iron Man 3" has 45 percent that are under 25, making that much more family friendly.

I guess Trek still has a had time attracting the under 25 audience. But this also means that it won't be hit as hard by Fast and Furious 6 since that franchise has mostly teen and young adult fans.
I guess Trek is an older audience now. It's been years since they've been on television and the last few shows never matched the popularity of TNG.

I wouldn't be counting out The Hangover Part III AKA Bradley Cooper Held Hostage Part II. The last film was a piece of dog shit, a total victory lap by those who produced it. Bradley Cooper just mailed it in. But audience scores were apparently high and it made more money than the first one. Domestically, the first two films made over $500 million. Trek being sandwiched between Iron Man 3/Gatsy on one side and FF6/Hangover III on the other side is not a great place to be.

A return to the holiday season might be advisable at this point.

All this being said, I think the film will still gross over $200 million in the US and do even better overseas. It is and will be a success.
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Old May 21 2013, 12:08 AM   #783
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
F&F 6 should be the biggest film in the series to date, both domestically and worldwide. I was surprised to see that Universal has never had a $100 million 3-day opening. If F&F 6 reaches that level it'll be their first.
I was surprised Universal never had a 100 million 3 day opening too. I thought for sure Jurassic Park 2 had done it.

The Fast and Furious franchise has to be one of the most usual action franchises ever. I don't think we have ever seen a series disappoint with second movie, look almost dead with third movie, and then be reborn from the ashes of fire with the fourth movie after bringing back the original cast members. The series has found great success after evolving from niche car racing to more popular heist movies with cars.
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Old May 21 2013, 12:52 AM   #784
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

This may seem like out there theory to some of you, but I honestly think one of the reasons for Trek 09's success was that it had far better trailers compared to ST: ITD.

The trailers for Trek '09 really pumped people up, I even remember plenty of non-fans talking about how they wanted to see the movie just by the trailers alone. I never heard the same sentiments from people who saw the STITD trailers. ITD trailers were nice, but they were not as epic and grand as Trek '09. That's partly why a huge mainstream audience flocked to see that movie.

Go to Youtube and compare to the trailers for Trek '09 to ITD,...Trek '09 is still stirring.

Here is a sample of Trek '09 trailers:

http://www.youtube.com/watch?v=RflL86cmMFA

So I think it came down to marketing as well, they should have bragged about having Khan more instead of the big secret.
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Old May 21 2013, 01:06 AM   #785
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

You're not wrong, it overlaps with what has been said about marketing assuming people have seen it and the four year gap.
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Old May 21 2013, 01:12 AM   #786
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Joby wrote: View Post
This may seem like out there theory to some of you, but I honestly think one of the reasons for Trek 09's success was that it had far better trailers compared to ST: ITD.

The trailers for Trek '09 really pumped people up, I even remember plenty of non-fans talking about how they wanted to see the movie just by the trailers alone. I never heard the same sentiments from people who saw the STITD trailers. ITD trailers were nice, but they were not as epic and grand as Trek '09. That's partly why a huge mainstream audience flocked to see that movie.

Go to Youtube and compare to the trailers for Trek '09 to ITD,...Trek '09 is still stirring.

Here is a sample of Trek '09 trailers:

http://www.youtube.com/watch?v=RflL86cmMFA

So I think it came down to marketing as well, they should have bragged about having Khan more instead of the big secret.
Very good point. The trailers from the 2009 film were oustanding. Into Darkness' ones were very meh by comparison.
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Old May 21 2013, 01:15 AM   #787
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I've said it before but I loved the movie, but from the promotional material I thought it looked like garbage.
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Old May 21 2013, 01:23 AM   #788
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I thought the final domestic trailer was as good as any 2009 trailer.
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Old May 21 2013, 01:29 AM   #789
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

BOM updated Australia and New Zealand box office:

STID OZ: Weekend 2: $3,124,209 / Total: $9,747,109
ST09 OZ: Weekend 2: $2,034,078 / Total: $6,627,504

STID NZ: Weekend 2: $573,912 / Total: $1,638,334
ST09 NZ: Weekend 2: $326,471 / Total: $965,559

Like everywhere else except North America the box office is above that of ST09 by a good margin, however it is interesting to see that in both countries STID is playing on double the number of screens than ST09 did....
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Old May 21 2013, 01:32 AM   #790
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I agree about the marketing. It was a lackluster effort all around.

I have no idea what Paramount was thinking.
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Old May 21 2013, 01:39 AM   #791
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I think the trailers were suitably epic, but it was probably a mistake to be so cagey about the villain.
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Old May 21 2013, 01:42 AM   #792
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The one really accurate thing about the Forbes article was that the marketing department was hamstrung by not focusing on the villain being Khan...otherwise there was no real problem with the marketing.

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Old May 21 2013, 01:48 AM   #793
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The Star Trek part was really hard to see above the INTO DARKNESS part too.
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Old May 21 2013, 02:56 AM   #794
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Joby wrote: View Post
This may seem like out there theory to some of you, but I honestly think one of the reasons for Trek 09's success was that it had far better trailers compared to ST: ITD.
The '09 trailer is exceptionally good, no doubt about it.

I didn't think the trailers for this film provided a very strong hook for the movie. It's hard to measure the impact of that kind of thing, obviously. It's partly that Cumberbatch was featured, but not the character he was playing. And it didn't really give me much of a sense of what the film was going to be about.

And that's me, a longtime fan. I did make the right assumption regarding the villain's identity, but even so.
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Old May 21 2013, 03:06 AM   #795
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Phily B wrote: View Post
The Star Trek part was really hard to see above the INTO DARKNESS part too.
True. I think the whole "darkness" part of the marketing was a huge and tragic mistake. Outside of the Dark Knight (Keep in mind this is the freakin Batman we are talking about here) films I can't think of a huge blockbuster that was advertised as dark. The film wasn't dark, it was toned similar to the 2009 film. Heck, you can argue that the 2009 film is darker due to the destruction of Vulcan.
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