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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old May 20 2013, 03:29 PM   #706
RAMA
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

STID did better than ST09 in 4 of the 5 days of release. It did better overall. I did better overseas. It simply was better box office. So much for the panic.

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Old May 20 2013, 03:36 PM   #707
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

It was actually mentioned that the film underperformed on Morning Express with Robin Meade this morning.
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Old May 20 2013, 03:36 PM   #708
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

It might not surpass Trek09 domestically, but it seems to be making up for it overseas If Star Trek is increasing its popular outside of the US, then that could be a good thing for Trek 3.
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Old May 20 2013, 03:38 PM   #709
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

RAMA wrote: View Post
STID did better than ST09 in 4 of the 5 days of release. It did better overall. I did better overseas. It simply was better box office. So much for the panic.

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Chrono85 wrote: View Post
It might not surpass Trek09 domestically, but it seems to be making up for it overseas If Star Trek is increasing its popular outside of the US, then that could be a good thing for Trek 3.
They actually marketed it overseas this time.
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Old May 20 2013, 03:39 PM   #710
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Sequels to well-liked films in this genre usually open bigger and then have shorter legs than the previous film, so the opening points to a lower domestic gross than Star Trek (unless we see something very unusual unfold, with a sci-fi action sequel that matches the legs of its predecessor). That's not a reason to panic. It'll still hit the numbers it needs to get a sequel. Paramount will be looking to increase appeal to women and the under-25s for the next one.
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Old May 20 2013, 03:40 PM   #711
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
Sequels to well-liked films in this genre usually open bigger and then have shorter legs than the previous film, so the opening points to a lower domestic gross than Star Trek (unless we see something very unusual unfold, with a sci-fi action sequel that matches the legs of its predecessor). That's not a reason to panic. It'll still hit the numbers it needs to get a sequel. Paramount will be looking to increase appeal to women and the under-25s for the next one.
Justin Bieber will play Kruge .
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Old May 20 2013, 03:43 PM   #712
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

If they want kids to see it, they need an animated series. Kids get into a light, fun animated Trek, then it's "ZOMFG THEY'RE DOING A MOVIE" and they'll spam the box office for STXIII.
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Old May 20 2013, 03:48 PM   #713
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
Sequels to well-liked films in this genre usually open bigger and then have shorter legs than the previous film, so the opening points to a lower domestic gross than Star Trek (unless we see something very unusual unfold, with a sci-fi action sequel that matches the legs of its predecessor). That's not a reason to panic. It'll still hit the numbers it needs to get a sequel. Paramount will be looking to increase appeal to women and the under-25s for the next one.
No the lesson to be learned here is don't open the film against other movies that are in direct competition with both demographics (younger=Iron Man 3, women= The Great Gatsby).

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Old May 20 2013, 03:54 PM   #714
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The Transformed Man wrote: View Post
No the lesson to be learned here is don't open the film against other movies that are in direct competition with both demographics (younger=Iron Man 3, women= The Great Gatsby).
If you're going to release in the heat of the summer that's always going to be an issue. You just have to compete. And it's not always clear far in advance which films are going to hit big. Gatsby performed much better than initially expected.
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Old May 20 2013, 04:06 PM   #715
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
The Transformed Man wrote: View Post
No the lesson to be learned here is don't open the film against other movies that are in direct competition with both demographics (younger=Iron Man 3, women= The Great Gatsby).
If you're going to release in the heat of the summer that's always going to be an issue. You just have to compete. And it's not always clear far in advance which films are going to hit big. Gatsby performed much better than initially expected.
But the problem is comparing it to the release of Trek 2009 which is very misleading. Trek 2009 went up against virtually no competition in the key demographics of under 25 and women. "X-Men Origins: Wolverine" was a modest hit, but underperformed with audiences and was quickly gone from theaters. The only "hit" film which skewed with women at that time was "Obsessed" with Beyonce, but even that was a modest hit and had begun to peter out by the time Trek hit screens. Paramount should have looked at a more advantageous release of mid-late April which would have essentially kicked off the summer and given it a head start against Iron Man.

As I said in another post Star Trek simply will never be able to compete with the likes of the Avengers, Star Wars, Iron Man, or Harry Potter's of this world. Paramount needs to be realistic with this franchise... there's money to be made, but there is still a stigma associated with the brand which it cannot overcome against those other franchises.

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Old May 20 2013, 04:17 PM   #716
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Everything is easier with hindsight. The release date for STiD made sense when it was set. It's not as if people were worried about that release date prior to release and making predictions of an underperforming opening weekend. Quite the contrary. Iron Man 3 and Gatsby both ended up overperforming by a wide margin. If you could foretell a year or more in advance which films were going to do that it would be a lot easier to select good release dates.
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Old May 20 2013, 04:18 PM   #717
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

STID is by no means bombing or flopping, it's just not doing the buisness Paramount hoped for. I think there was a moment there after the 2009 film where people got carried away and thought with the right director, budget, explosions and sex appeal that Trek can be traditional summer blockbuster and move out of the Thanksgiving or Christmas releases of past Trek movies.

Well yes and no. Trek can compete in the summer blockbuster arena and put up very solid, respectable numbers, but it can't do what Iron Man or Star Wars does and just break open the bank. The international box office will always be higher b/c overseas audiences aren't nowhere near as fickle and trendy as North American movie goers are.

The nerd/dork/loser stigma associated with the Star Trek franchise is just way, way, WAAAY too srong. There are many people out there that just won't give a Trek movie a chance no matter how many action stunts, A-list stars and sex you put in it. The franchise should actually be damn proud of itself that despite the stigma it actually competes very respectablly in the summer.
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Old May 20 2013, 04:24 PM   #718
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Flake wrote: View Post
Something overlooked by everyone when adjusting the old movies for ticket price inflation from 1979-1991 onward is the population of NA has increased by a great deal. Even though ST09 sold the most tickets of any Star Trek movie, the percentage of the population that went to see it was much less than TMP/TWOK/TVH maybe even TSFS?
A lot of people don't bother going to the movie theater anymore though. A lot of people choose to wait for DVD/Blu-Ray.
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Old May 20 2013, 04:28 PM   #719
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Vyse wrote: View Post
Flake wrote: View Post
Something overlooked by everyone when adjusting the old movies for ticket price inflation from 1979-1991 onward is the population of NA has increased by a great deal. Even though ST09 sold the most tickets of any Star Trek movie, the percentage of the population that went to see it was much less than TMP/TWOK/TVH maybe even TSFS?
A lot of people don't bother going to the movie theater anymore though. A lot of people choose to wait for DVD/Blu-Ray.
Agreed. Ultimately you cannot compare the performance of a movie 30 years ago with today, too many things have changed.
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Old May 20 2013, 04:29 PM   #720
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Interesting post on hsx.com:

I posted that TREK2 would have a big Saturday bump (it did) and now Rentrak numbers look like Sunday....

.... is going to be bigger than Friday by a good percentage. The Rentrak numbers for about 30 theaters in my area show that 28 of them all had higher Sunday numbers.

Think the legs are looking good. I am in the camp that thinks if it weren't for Gatsby drawing away women and dates, that Trek2 would have been over $100 million for the 4 day.
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