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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old May 20 2013, 02:46 AM   #676
Admiral Buzzkill
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

While $84M is short of Paramount’s $100M predictions from last week, it is actually in line with predictions they were making three weeks ago before they moved the release date up one day to Thursday May 16th. In the end it looks like the last minute release date change didn’t really give them the box office boost they were hoping for.
Yep. That's the long and the short of it.

Folks running around getting upset over a "magic number" that only came up a week or so ago are pretty much flunking the exercise.
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Old May 20 2013, 02:46 AM   #677
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

For all of the mixed reactions to it, TMP was a huge hit. In adjusted terms its the second highest grossing Trek movie, behind 2009's Star Trek.
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Old May 20 2013, 02:48 AM   #678
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

We still need to check this weeks and next weekends box office to better estimate how much will the movie make. If the movie has legs we will all be more than fine.
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Old May 20 2013, 02:54 AM   #679
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Maxwell Everett wrote: View Post
Admiral Buzzkill wrote: View Post
No one but trekkies considered TWOK a "must see" then.
Then why did it set the record for the biggest opening weekend of all time in 1982?
That's a detail some must forget in order to erase the actual effect of TWOK, how that film certainly pleased the studio, and had audiences wanting to see more--even with so much competition in theatres.

Where is the buzz about nuTrek2? People are interested in Iron Man, and where the plots will take the character, but nuTrek?
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Old May 20 2013, 02:54 AM   #680
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Don't expect too much from next week with two huge movies coming out, my gut says Hangover might suffer.
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Old May 20 2013, 02:56 AM   #681
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Phily B wrote: View Post
...my gut says Hangover might suffer.
Gotta love that phrasing.

Doubtless Into Darkness will be number three at best next weekend, which is relative - it doesn't tell you how much money it will make.
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Old May 20 2013, 02:59 AM   #682
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Tracking increased in the couple of weeks prior to release, as one would hope given that's when the marketing campaign is at its most intense, and indicated the film was on track for the kind of opening that would make a $250-300 million domestic gross viable. Given what Star Trek made, that kind of domestic gross was clearly something Paramount was hoping for this time around.

The fact that the opening weekend ended up falling short of that tracking and sets the film up for what is likely to be a drop-off in domestic box office of some tens of millions is no doubt disappointing to Paramount. That doesn't make the film a failure, particularly given what's shaping up to be a much-improved foreign box office, but acknowledging that the domestic numbers are a bit softer than Paramount would have liked is perfectly reasonable.
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Old May 20 2013, 03:00 AM   #683
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
For all of the mixed reactions to it, TMP was a huge hit. In adjusted terms its the second highest grossing Trek movie, behind 2009's Star Trek.
And of course the problem with TMP was that it cost too much. Paramount decided to reduce the budget with TWOK and that movie ended up a success, even though it didn't make quite as much as the first movie.

Paramount will have to do the same thing if they wish to make a sequel to STID.
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Old May 20 2013, 03:05 AM   #684
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

TREK_GOD_1 wrote: View Post
meanwhile, nuTrek2 is already a performing well compared to a film based on a popular Marvel character who was the marquee character in the third highest grossing film of all time, released just one year earlier.
FTFY
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Old May 20 2013, 03:14 AM   #685
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Admiral Buzzkill wrote: View Post
TREK_GOD_1 wrote: View Post
Yes--meanwhile, nuTrek2 is already a deflated life raft...
Nope, sorry. 168 million dollars in a week is - what, twice TWOK's entire first-run gross? Go ahead, adjust for inflation, turn it inside out and upside down and it still knocks oldTrek flat.
Let's see nuTrek take 8 times its budget like Wrath of Khan did, then talk about knocking it flat. Only about 2 billion dollars to go!

In fact, relative to budget, 09 ranks ahead of only The Final Frontier, Insurrection and Nemesis, by my count.
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Old May 20 2013, 03:17 AM   #686
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

donners22 wrote: View Post
Let's see nuTrek take 8 times its budget like Wrath of Khan did...
Uh huh.

I bought a two dollar scratch-off ticket last month and won ten dollars.

Five times as much as I invested!

It's still only ten bucks.
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Old May 20 2013, 03:17 AM   #687
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Eight times a dollar is still only eight dollars. Movie economics have changed in, oh, say the three decades since TWOK.

EDIT: Ninja'd
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Old May 20 2013, 03:19 AM   #688
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Admiral Buzzkill wrote: View Post
While $84M is short of Paramount’s $100M predictions from last week, it is actually in line with predictions they were making three weeks ago before they moved the release date up one day to Thursday May 16th. In the end it looks like the last minute release date change didn’t really give them the box office boost they were hoping for.
Yep. That's the long and the short of it.

Folks running around getting upset over a "magic number" that only came up a week or so ago are pretty much flunking the exercise.
Agreed Dennis, I'm not seeing the issue here... the film has taken in $168 million worldwide and will eclipse $400 million (probably more like $450 million), easily passing the box office take of Trek 2009.

I highly doubt anyone in Paramount is nervously wringing their hands when STID met the original projections by Paramount of $85 million for the total through Sunday. So some genius in marketing decided to announce that Paramount was projecting a $100 million take just before the release in an obvious attempt to drum up buzz about the film... Big deal, happens all the time?

The film is doing just fine.

Yancy
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Old May 20 2013, 03:21 AM   #689
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

donners22 wrote: View Post
Let's see nuTrek take 8 times its budget like Wrath of Khan did, then talk about knocking it flat. Only about 2 billion dollars to go!
Costs are much higher now, even adjusted for inflation, but so are revenues from ancillary markets. TWOK and Star Trek were similar-sized hits in the domestic market in their respective years and by the standards of the marketplace they were competing in. TWOK was #6 for the year, ST was #7 for the year.
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Old May 20 2013, 03:22 AM   #690
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The Transformed Man wrote: View Post
I highly doubt anyone in Paramount is nervously wringing their hands when STID met the original projections by Paramount of $85 million for the total through Sunday. So some genius in marketing decided to announce that Paramount was projecting a $100 million take just before the release in an obvious attempt to drum up buzz about the film... Big deal, happens all the time?

The film is doing just fine.

Yancy

I imagine the only person nervously wringing their hands is whoever at Paramount proposed pushing the 100 million dollar projection at the last moment as a smart move.
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