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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old May 19 2013, 12:55 AM   #406
davejames
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I think the problem is that, for many people, the title and trailers maybe made the movie seem a little TOO dark and gritty for their tastes.

With the themes of war and terrorism, it just didn't look nearly as light and fun as the first one.

Of course my theater was full and everybody burst into applause afterwards, so I think there's still a good chance the word of mouth will improve things. And I have NO doubt they'll make a 3rd movie-- it'll just be a lot less dark.
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Old May 19 2013, 01:11 AM   #407
Flake
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I just watched iron man 3. Star Trek has easily got the comic book movies beat at their own game. Star Trek was more fun, had more action and adventure, more explosions and cool stuff, more humour and never once got bogged down. The characters were much better.

Don't understand the appeal of this iron man movie. If the avengers had not come out it would have been lucky to make half of what it is going to make.
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Old May 19 2013, 01:15 AM   #408
Flake
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

davejames wrote: View Post
I think the problem is that, for many people, the title and trailers maybe made the movie seem a little TOO dark and gritty for their tastes.

With the themes of war and terrorism, it just didn't look nearly as light and fun as the first one.

Of course my theater was full and everybody burst into applause afterwards, so I think there's still a good chance the word of mouth will improve things. And I have NO doubt they'll make a 3rd movie-- it'll just be a lot less dark.
Then WOM will eventually filter through to the masses that it is not quite as grim as they believe and gradually they will turn up and watch the movie. We have to hope it gets good 'legs' to make it to $200m and well beyond.
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Old May 19 2013, 01:19 AM   #409
I am not Spock
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I don't want to be too doomy and gloomy about it yet. I mean, it's only just come out in the US, and it's only been out elsewhere for a week. Let's give it a bit of time. I really hope it is a late bloomer. The good WOM should get more bums in seats. I think they should do a run of TV spots heavily promoting the (insert villain's name here) factor
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Old May 19 2013, 01:30 AM   #410
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Hopefully, but it's a crowded May. Next week there are THREE movies coming out which could kill Trek.
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Old May 19 2013, 01:52 AM   #411
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

http://www.deadline.com/2013/05/star...ight-and-imax/
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Old May 19 2013, 01:59 AM   #412
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Devon wrote: View Post
J. Allen wrote: View Post
I really think you guys are jumping the gun quite a bit. Patience is a virtue.
EXACTLY.
Not with a film series that pretty much lives & dies with its opening weekend. Only TVH really demonstrated any legs that I can recall.

When INS underperformed its opening weekend, its budget miraculously dropped from 65-68 mil back down to 58 (which is what it cost BEFORE all the reshoots/additions) by Monday morning, presumably to modulate the disappointment.

F&F will probably make a dent next weekend, don't know about HANGOVER though, or how the cartoon will hit. The week after there is only AFTER EARTH, so Trek did pick a good time to come out in terms of not being immediately swamped by competition.

One thing to keep in mind is that TWOK did a lot less biz than TMP, despite being better received. Could be a lot of mainstream audiences only wanted to see TheAbrams09Thing and look at the sequel as video fodder for home.

Clearly this is not a case like RAMBO, where FIRST BLOOD being freshly on homevid and hitting big there helped make the sequel open & sustain in a huge fashion (God knows why, except for Goldsmith that thing is cesspool.)
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Old May 19 2013, 02:05 AM   #413
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Well, Jerry Goldsmith made everything better, IMO.
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Old May 19 2013, 02:06 AM   #414
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

trevanian wrote: View Post
Could be a lot of mainstream audiences only wanted to see TheAbrams09Thing...
I thought this might be the case. But I have no idea how ST09 ratings are when on TV.
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Old May 19 2013, 02:06 AM   #415
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The below expected results do certainly match up with my experience of seeing the film. Barely anyone in the theatre, no sell outs on Friday as of 6pm. The audience I saw the movie with was dead. No claps, no cheers, no gasps. Certainly no word of mouth was leaving our theatre. Indeed, the procession of people leaving our theatre from the previous screening was something akin to the Batan Death March. People looked disappointed, bored. When someone waiting in the lobby asked them "How was Trek?" One guy just shrugged and said "Don't get your hopes up."
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Old May 19 2013, 02:08 AM   #416
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

LOKAI of CHERON wrote: View Post
I can't see how you can "factor out" marketing costs? Where would you divert that investment in the accounts? Unless Paramomt have an overall annual marketing budget for all releases, which could be accounted for separately.
The 'cost' of a film is, unless things have changed drastically this century, what it cost to get ONE answer print (finished print.)

ALL copy costs, both celluloid and digital, are part of the 'prints and advertising' budget, a whole separate set of books.

Breakeven of 2.5 times budget (the cost of one print) has been the generally accepted number, with room for lots of variation. I remember reading an accounting Stanley Kubrick made which showed that it was possible to not break even till 9 times the film's cost was generated!

It could be with advertising costs becoming so huge that all this is being recomputed in a different fashion, but I'm not aware that this is the case. Certainly print costs are dropping because there are so damn many digital screens, but whether that offsets the multitude of ads and their cost (have seen the ship fall into a cloud about 600 times while on yahoo main page in the last day, without clicking anything Trek related), who knows?
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Old May 19 2013, 02:11 AM   #417
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

$75m foreign is already 59% of Star Trek's total foreign gross. We're seeing good improvements abroad, while the domestic numbers are soft. Topsy-turvy for Trek.
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Old May 19 2013, 02:14 AM   #418
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Fast & Furious 6 is going to be HUGE. I'm actually scared of how hard it will hit STID.
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Old May 19 2013, 02:16 AM   #419
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Out Of My Vulcan Mind wrote: View Post
$75m foreign is already 59% of Star Trek's total foreign gross. We're seeing good improvements abroad, while the domestic numbers are soft. Topsy-turvy for Trek.
Add to that the film has only opened in half its foreign markets as well. Its going to do very good business internationally, well ahead of 2009.

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Old May 19 2013, 02:32 AM   #420
I am not Spock
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Maybe we overestimated the demand for Trek? I thought 09 completely destroyed the stigma, and made Trek 'cool' again. I really want this film to succeed, this franchise to succeed. This is so frustrating.

There needs to be a new TV series, so the brand awareness becomes strong again, in between movies
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