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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old May 18 2013, 08:40 PM   #361
J. Allen
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Well, if we go by Hollywood accounting, no film has made money ever, so I take it with a grain of salt.
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Old May 18 2013, 08:41 PM   #362
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

J. Allen wrote: View Post
Well, if we go by Hollywood accounting, no film has made money ever, so I take it with a grain of salt.
Fair point! Accountants are deeply creative individuals!!!
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Old May 18 2013, 08:43 PM   #363
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

LOKAI of CHERON wrote: View Post
Roald wrote: View Post
BillJ wrote: View Post

You factor in a $100 million dollar advertising campaign and the theater share and it may not even break even at $400 million.
When talking about a 'what a film has cost', advertising campaigns are not factored in, just like dvd/bluray sales are not factored in the film's 'total gross'... I am right about that..
I can't see how you can "factor out" marketing costs? Where would you divert that investment in the accounts? Unless Paramomt have an overall annual marketing budget for all releases, which could be accounted for separately.
It's just when I look up a film's budget, I always find the production budget (not including the marketing budget); just like when I look up a film's total gross, I always find the box office gross (not including dvd sales). Does anyone know what ST (2009) has cost including marketing, and what it made including dvd sales, merchandising, etc..?
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Old May 18 2013, 08:46 PM   #364
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Well its not just box office.

Worldwide DVD, Blu-Ray, PPV and TV Rights to come as well.

I reckon ST09 added over $100m in North America alone just from its DVD & Blu-Ray sales.
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Old May 18 2013, 09:19 PM   #365
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

This hurts...

Analysts are projecting at best an 83 million 4 day gross, at lowest not even 75 million.

Considering that HANGOVER III opens mid-week and FAST 6 follows on Friday, it is save to say, that INTO DARKNESS will not come close to the domestic gross of its predecessor. Not even counting in the overprized 3D ticket sales, I wonder how Paramount will comment on this.

On the other hand: The film outperforms the 2009 film overseas by 50%.
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Old May 18 2013, 09:19 PM   #366
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

You have a popular villain like Kahn and you choose not to market him and you cast a pretty much unknown British actor to play him. That hurt the marketing and box office. If they had cast the more popular Benicio del Toro and marketed the movie around him as Kahn things would've been different.
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Old May 18 2013, 09:24 PM   #367
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Apparently according to deadline.com, rival studios are predicting that the weekend will be as low as $56.2m 3-day and $69.7m 4-day. If it turns out to be the low number then its a disaster.

Closer to 75-80 the better. Even that is a disappointment.

Move next one to March/April or December! As far away from a Star Wars or Comic book movie as possible.
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Old May 18 2013, 09:26 PM   #368
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Kpnuts wrote: View Post
I guess I'm finding it hard to understand how a Trek film that (potentially) does $400mil is disappointing. Especially since it cost $180mil to make.

It is a bit depressing how the numbers don't seem to be adding up at this stage but Trek 09 was a very unexpected success, it did far better than Paramount or any of us were expecting. I think the freshness and novelty had a big part to play, sequels may do well but this film could be seen as Trek 12 by the masses. If it gets around the same as Trek 09 I don't think it should be considered a failure, regardless of inflation/3D etc
It's disappointing because it cost 180-190m to make and had a big marketing campaign (albeit a lot more focused on overseas) but domestically it's likely going to do worse than the last. This would be easier to stomach for everyone if there was a logical reason for it, but there isn't - everything says this film should be a 100m+ OW including early tracking and projections.

I'm now hoping for 200m and if the OS % is higher than domestic then all is not lost.
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Old May 18 2013, 09:27 PM   #369
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I don't want to put a further dampener on things, but Fast 6 is breaking opening box office records here in the UK. I really think Trek is going to be crushed in the US next week. The pessimist in me is now revising my guesstimate down to sub $400m worldwide.

http://www.deadline.com/2013/05/fast...verseas-in-uk/
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Old May 18 2013, 09:32 PM   #370
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

I dont know much about the box office business but this makes for very grim reading

STID was better than IM3 and I wouldn't touch FF6 with a bargepole.
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Old May 18 2013, 09:34 PM   #371
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

You really have to get some insights to understand why less than 400 million for a film like TREK is considered to be "meh" at best.

TREK cost 190 million to make.
Add the viral campaign and ads to it. Usually for a film of that calliber you can add another 40 to 50 million.
Add the profit the cinemas want to get out of the film (depending on the cinema).
Add the profit the studio(s) want to make.

Nowadays a film is considered a (modest) success if it makes double it's costs.
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Old May 18 2013, 09:37 PM   #372
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Star Trek has usually been solid domestically, the OS for the last film was disappointing but not disheartening as it did so well domestically which is where their money comes from. Now we're looking at it finishing 50m below 09. There will be a lot of head scratching at Paramount, but I think they'll point the blame at the marketing and secrecy.
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Old May 18 2013, 09:46 PM   #373
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

Casas9425 wrote: View Post
You have a popular villain like Kahn and you choose not to market him and you cast a pretty much unknown British actor to play him. That hurt the marketing and box office. If they had cast the more popular Benicio del Toro and marketed the movie around him as Kahn things would've been different.
Benicio del Toro is not a marketable actor, and most average filmgoers have no clue who he is. At best you might get a, "Saaaayyy... isn't that that guy from that film" kind of reaction.

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Old May 18 2013, 09:46 PM   #374
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

If you want positives, it MIGHT be the first Trek movie to do more OS than domestically. Paramount will be pleased with an improvement in OS.

If there is a sequel it'll probably only have a marginal budget increase though. There should be a sequel however, Trek is a huge franchise as far as merchandise, DVDs, rights etc go and even if it doesn't do 500m+ world wide it should limp beyond 400m+.

It just means they need to look at their marketing and get the next movie out quicker.
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Old May 18 2013, 09:47 PM   #375
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Re: STID "tracking" for $85-90 million opening [U.S. box office]

The Transformed Man wrote: View Post
Casas9425 wrote: View Post
You have a popular villain like Kahn and you choose not to market him and you cast a pretty much unknown British actor to play him. That hurt the marketing and box office. If they had cast the more popular Benicio del Toro and marketed the movie around him as Kahn things would've been different.
Benicio del Toro is not a marketable actor, and most average filmgoers have no clue who he is. At best you might get a, "Saaaayyy... isn't that that guy from that film" kind of reaction.

Yancy
Even "John Harrison" wasn't well known, even if he appeared on the posters. The marketing seemed a bit all over the place to me.
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