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Go Back   The Trek BBS > Misc. Star Trek > Future of Trek

Future of Trek Discussion of future Trek projects.

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Old March 25 2013, 09:25 PM   #16
C.E. Evans
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Re: Which CBS owned cable channel?

^^^
Not if Lionsgate, who still owns the other half, doesn't want to rebrand it.
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Old March 26 2013, 08:45 PM   #17
jefferiestubes8
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TVGN additional info

C.E. Evans wrote: View Post
^^^
Not if Lionsgate, who still owns the other half, doesn't want to rebrand it.
more info on the CBS purchase of 50% of TVGN
The deal is expected to close sometime next week. Coincidentally, a rebranding effort that will eliminate the last vestiges of the channel's origins as an interactive program guide is planned for late March. The new moniker, TVGN, is of a piece with a longstanding tradition wherein a cable network dumps its established brand for a more generic cluster of initials (see also: AMC, ID, TLC).
Per SNL Kagan estimates, the channel doesn't carry a lot of weight with operators, scratching out an average carriage fee of just 3 cents per subscriber per month.
earlier this month, CBS CEO Les Moonves allowed that while he was interested in bolstering his portfolio with a cable property
"Would we like a general entertainment cable network? Sure, we would," Moonves said. "Do I think we could run it extremely well? Of course we could. We have a great deal of production, we have a great deal of expertise in that. Could CBS 2 be far more effective than a number of cable channels that are currently out there now? Absolutely. But I think the last thing the cable operators want is another general entertainment channel from us."
So CBS has plans for this cable network with carriage in 81 million homes. Since CBS owns subscription pay television (Showtime) is a premium channel and
Spike is available in 98.7 million American homes.
source and has it's niche and that's not friendly for Trek's younger audiences.

the other network CBS purchased the majority stake in
AXS is in 40 million households.
Only 40 million...then TVGN is obviously a contender for a serious rebranding.
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Old March 26 2013, 09:11 PM   #18
C.E. Evans
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Re: TVGN additional info

jefferiestubes8 wrote: View Post
C.E. Evans wrote: View Post
^^^
Not if Lionsgate, who still owns the other half, doesn't want to rebrand it.
more info on the CBS purchase of 50% of TVGN
The deal is expected to close sometime next week. Coincidentally, a rebranding effort that will eliminate the last vestiges of the channel's origins as an interactive program guide is planned for late March. The new moniker, TVGN, is of a piece with a longstanding tradition wherein a cable network dumps its established brand for a more generic cluster of initials (see also: AMC, ID, TLC).
"Would we like a general entertainment cable network? Sure, we would," Moonves said. "Do I think we could run it extremely well? Of course we could. We have a great deal of production, we have a great deal of expertise in that. Could CBS 2 be far more effective than a number of cable channels that are currently out there now? Absolutely. But I think the last thing the cable operators want is another general entertainment channel from us."
So CBS has plans for this cable network with carriage in 81 million homes.
Actually, the article doesn't say that. The only thing it says is that CBS was looking for a way to get into the cable industry (ABC, NBC, and FOX already have cable properties--CBS is very late to the game).
the other network CBS purchased the majority stake in
AXS is in 40 million households.
That's a digital tier-only channel on most cable systems--one of the last vestiges of niche programming, IMO (although that's fading there even as we speak).
Only 40 million...then TVGN is obviously a contender for a serious rebranding.
It's already been seriously rebranded (TVGN is the new name it just adopted). It's moved away from its original TV listings format to an actual channel with programming.
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Old March 27 2013, 02:24 PM   #19
jefferiestubes8
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Location: New York City
CW rebranding over time?

an update on the CW network:
The female-friendly, 7-year-old network targets the 18- to 34-year-old demographic. But CW's executives aren't running away from middle age. They are trying to attract a more diverse audience.
The network, a joint venture between CBS Corp. and Warner Bros., underwent a series of changes this season
The 2013-14 slate is shaping up to be equally brand-expanding. The network has eight pilots in development,
pilots
Others are venturing a bit outside the brand lines. The network has a number of science fiction projects in the works, one about a romance between a human girl and an alien boy, and another set 97 years after a nuclear war, about human survivors on a spaceship traveling back to Earth to recolonize the planet.
the human survivors on a spaceship is the one I think all TrekBBS members may be interested in as it's a space opera.
More than just a strategy to attract new viewers, the content-stretching demonstrates a network evolving with its core audience, said Neil Howe, an authority on generations and president of the consulting firm LifeCourse Associates.
"What's happening now is that they're moving away from an exclusive focus on teens and … slowly moving into a more twentysomething focus/supernatural market," Howe said. "Rather than always going to the trouble of capturing a new set of viewers every year, why not just age with the same people?"
Not exactly the core Trek demo but perhaps a new Trek series based on JJnuTrek in that world (just not the feature film actors) in a few years would give a strong male audience to this network. If they could program another show that a young 18-34 male audience would like before or after it would be ideal for them.

the article also has some other business info on CW profits and digital viewership.
CW network revamp aims to draw wider audience
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