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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old March 21 2013, 06:07 PM   #1
Mutara Nebula 1967
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New poster seems proof UHURA has replaced DR. MCCOY in the big three.

http://www.darkhorizons.com/news/265...r-pics-trailer

Wirhout having seen the new movie it seems a forgone conclusion that Uhura will have a bigger role than Dr. McCoy.
I actually have no problem with that as Dr. McCoy in either incarnation was never a character that I liked.

It is interesting though how far we've come from the 1960's and how smart the marketing people are to elevate the sexy Uhura character.

Still...anyone remember when Trek posters actually had THE ENTERPRISE on them?
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Old March 21 2013, 06:16 PM   #2
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

One, (of many) complaints an aunt of mine always (loudly) harped upon whenever the subject of Star Trek came up was how the Doctor hardly ever seemed to be "where he belonged", in sickbay. Perhaps Nutrek producers agree with her sentiments.

I'm fine with it, I'm sure Bones will still get enough screen-time.
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Old March 21 2013, 06:37 PM   #3
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

On the one hand, the publicity for the first movie did the same thing, and Uhura was arguably a more important character than McCoy there, so this is nothing new. It makes sense; not only would it be natural for a modern production to play up its female lead more rather than sidelining her, but Zoe Saldana is one of the biggest stars in the cast and they'd be fools to relegate her to opening hailing frequencies.

On the other hand, remember all those publicity photos for the second TOS pilot that featured Shatner, Nimoy, and Andrea Dromm, giving the impression that Dromm was one of the lead cast members? In the actual pilot, her entire speaking part consisted of four syllables. So you can't trust promotional materials to be accurate.
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Old March 21 2013, 06:42 PM   #4
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Mutara Nebula 1967 wrote: View Post
http://www.darkhorizons.com/news/265...r-pics-trailer

Wirhout having seen the new movie it seems a forgone conclusion that Uhura will have a bigger role than Dr. McCoy.
I actually have no problem with that as Dr. McCoy in either incarnation was never a character that I liked.

It is interesting though how far we've come from the 1960's and how smart the marketing people are to elevate the sexy Uhura character.

Still...anyone remember when Trek posters actually had THE ENTERPRISE on them?
Or.... Zoe Zaldana sells more tickets than Urban does.
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Old March 21 2013, 07:02 PM   #5
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

The Keeper wrote: View Post
One, (of many) complaints an aunt of mine always (loudly) harped upon whenever the subject of Star Trek came up was how the Doctor hardly ever seemed to be "where he belonged", in sickbay. Perhaps Nutrek producers agree with her sentiments.
"Dammit, Jim, I'm a doctor, not a movie poster boy."
I'm fine with it, I'm sure Bones will still get enough screen-time.
Same here, and my thoughts exactly.
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Old March 21 2013, 07:17 PM   #6
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Since they are trying to appeal to a greater fan base, it makes sense to have a woman in the main group. That attracts the female audience to the movie.

Plus from a real life perspective, Zoe is a bigger star than Urban.
And if you think about it, if you saw the same poster with the Doc then you have 4 men all featured. Doesn't look right if you want to attract different people. So a woman makes it work. Plus like I said, its Zoe, so more people are gonna be like "hey its that chick from Avatar...must be a good movie then"
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Old March 21 2013, 07:32 PM   #7
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Well, Ilia bumped McCoy off of the TMP movie poster. Saavik appeared with Kirk and Spock instead of McCoy on TWOK posters. McCoy is on TSFS poster, but Saavik is more prominent. All seven appear on TVH, together. It's just Kirk and Spock on TFF. The "Big Three," and only The Big Three, finally appear together on TUC poster.
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Old March 21 2013, 07:57 PM   #8
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Nonsense, this is the marketing dept appealing to women and diversity.

RAMA
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Old March 21 2013, 08:50 PM   #9
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Uhura gets to have lines now.
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Old March 21 2013, 08:52 PM   #10
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

RAMA wrote: View Post
Nonsense, this is the marketing dept appealing to women and diversity.
Well, no, it's not nonsense. Yes, featuring the female lead in the publicity doesn't prove anything about the contents of the film itself, as a general rule; but independently of that, the previous film already established Uhura as a more prominent character than McCoy in the new continuity, and given that Saldana is a bigger star than Urban, there is absolutely no reason to expect that to change this time around.
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Old March 21 2013, 09:03 PM   #11
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

RAMA wrote: View Post
Nonsense, this is the marketing dept appealing to women and diversity.

RAMA
Diversity? Isn't diversity an old, old wooden ship that was used during the Civil War era?
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Old March 21 2013, 09:08 PM   #12
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

This would make me slightly sad, as Mccoy is my favourite TOS character and I liked Urban's take on him. And I thought he kinda got sidelined in the second half of the 2009 film.

But, yeah, there's plenty to be said for for having one of your top three characters be something other than white and male.
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Old March 21 2013, 09:35 PM   #13
RAMA
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Christopher wrote: View Post
RAMA wrote: View Post
Nonsense, this is the marketing dept appealing to women and diversity.
Well, no, it's not nonsense. Yes, featuring the female lead in the publicity doesn't prove anything about the contents of the film itself, as a general rule; but independently of that, the previous film already established Uhura as a more prominent character than McCoy in the new continuity, and given that Saldana is a bigger star than Urban, there is absolutely no reason to expect that to change this time around.
Ehhh no on many counts. Urban is a bigger star, who has been in bigger movies, and McCoy still plays a bigger part. He's the current best friend of the main focus of JJ's movie...Kirk, and his story of growth to the 5 year mission. Uhura is secondary or even tertiary to this.

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Old March 21 2013, 09:38 PM   #14
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Awesome Possum wrote: View Post
RAMA wrote: View Post
Nonsense, this is the marketing dept appealing to women and diversity.

RAMA
Diversity? Isn't diversity an old, old wooden ship that was used during the Civil War era?
If you don't keep showing diversity (which is reality) then you get hardening of the arteries and fall back into old habits. It never gets old.

When people see what they are on screen they identify with it.

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Last edited by RAMA; March 22 2013 at 12:24 AM.
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Old March 21 2013, 09:44 PM   #15
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Re: New poster seems proof UHURA has replaced DR. MCCOY in the big thr

Franklin wrote: View Post
Well, Ilia bumped McCoy off of the TMP movie poster. Saavik appeared with Kirk and Spock instead of McCoy on TWOK posters. McCoy is on TSFS poster, but Saavik is more prominent. All seven appear on TVH, together. It's just Kirk and Spock on TFF. The "Big Three," and only The Big Three, finally appear together on TUC poster.
Exactly. It's not like the previous generation of movie posters made a big deal of McCoy or "the Big Three."

This is nothing new.
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