G4 becomes the Esquire Channel

C.E. Evans · December 8 2012, 11:39 PM

NBC/Universal has decided to rebrand G4 as the Esquire Channel (in a partnership with Esquire Magazine) as a new upscale channel hoping to appeal to the "untapped metrosexual viewership." Cooking, travel, and fashion shows are being developed, as well as perhaps a new one for gaming (for you former G4 watchers).
http://www.ign.com/articles/2012/12/...squire-channel

JoeZhang · December 8 2012, 11:43 PM

Metrosexual? Is it 2005 again?

Trekker4747 · December 8 2012, 11:58 PM

C.E. Evans wrote:

NBC/Universal has decided to rebrand G4 as the Esquire Channel (in a partnership with Esquire Magazine) as a new upscale channel hoping to appeal to the "untapped metrosexual viewership." Cooking, travel, and fashion shows are being developed, as well as perhaps a new one for gaming (for you former G4 watchers).
http://www.ign.com/articles/2012/12/...squire-channel

... Man, there's a lot of shows that are going to need to find new homes. Pretty much all of G4's lineup doesn't fit that demographic.

Bishop76 · December 9 2012, 12:06 AM

Man, it's been amazing to watch the gradual decline of G4 over these last 10 years to complete shit. I'm amazed anyone's even trying to salvage anything out of it. Hopefully a video game channel will pop up somewhere though that might actually appeal to gamers. Attack of the Show has been shit for years and X-Play was circling the drain even before Sessler was let go.

Venardhi · December 9 2012, 03:28 AM

Seems like Maxim would have been a better brand to build a channel off of, especially considering what they're starting from.

Mr Light · December 9 2012, 03:32 AM

Oh man I forgot about XPlay and Attack of the Show... I basically stopped watching it a year ago... not because it was bad just because I forgot about it and was never home then... now I have a DVR but I never bothered recording it.

BillJ · December 9 2012, 03:40 AM

This just has 'fail' written all over it.

Mr. Adventure · December 9 2012, 03:58 AM

JoeZhang wrote:

Metrosexual? Is it 2005 again?

Well, to be fair, that's how Hollywood Reporter calls it but it doesn't seem to be have come from those actually behind the channel.

Trekker4747 · December 9 2012, 04:16 AM

Mr Light wrote:

Oh man I forgot about XPlay and Attack of the Show... I basically stopped watching it a year ago... not because it was bad just because I forgot about it and was never home then... now I have a DVR but I never bothered recording it.

X-Play lost me when they mixed up their format.

Attack of the Show was wearing thing pretty fast, Olivia Munn leaving was pretty much it for me.

Damn, I miss The Screen Savers.

Caretaker · December 9 2012, 05:06 AM

So, basically - there goes the last vestiges of Tech TV.

Trekker4747 · December 9 2012, 05:26 AM

Caretaker wrote:

So, basically - there goes the last vestiges of Tech TV.

I think those have been gone for a very, very long time.

Squiggy · December 9 2012, 05:32 AM

I think this will have a wider reach than G4s demo, who has pretty much "retreated" to websites over the past decade for quicker and more interactive content.

Why wait for TV production when you can get it on YouTube? Honest web-based competition was not something TechTV or G4 had to contend with when they signed on

Owain Taggart · December 9 2012, 06:18 AM

Trekker4747 wrote:

Damn, I miss The Screen Savers.

Yeah, me too. Maybe now they can do Fashion Savers with this new channel

I never liked Attack of the Show very much though. I always found it very immature compared to the programming that came before it. At least in Canada, we still had new episodes of Call for Help and Lab with Leo, which was a spiritual successor after Call for Help went off the air for the last time.

Data Holmes · December 9 2012, 08:23 PM

Owain Taggart wrote:

Trekker4747 wrote:

Damn, I miss The Screen Savers.

Yeah, me too. Maybe now they can do Fashion Savers with this new channel

I never liked Attack of the Show very much though. I always found it very immature compared to the programming that came before it. At least in Canada, we still had new episodes of Call for Help and Lab with Leo, which was a spiritual successor after Call for Help went off the air for the last time.

TWIT.tv is the spritual successor to the old TechTV.

gblews · December 11 2012, 04:24 AM

NightmareB4Holmes wrote:

TWIT.tv is the spritual successor to the old TechTV.

Had never heard of twit.tv. Just checked out the website -- pretty cool. They even have Leo Laporte.

December 8 2012, 11:39 PM	#1
C.E. Evans Vice Admiral Location: Saint Louis (aka Defiance)	G4 becomes the Esquire Channel NBC/Universal has decided to rebrand G4 as the Esquire Channel (in a partnership with Esquire Magazine) as a new upscale channel hoping to appeal to the "untapped metrosexual viewership." Cooking, travel, and fashion shows are being developed, as well as perhaps a new one for gaming (for you former G4 watchers). http://www.ign.com/articles/2012/12/...squire-channel __________________ "Shout, shout, let it all out..."

December 8 2012, 11:43 PM	#2
JoeZhang Rear Admiral	Re: G4 becomes the Esquire Channel Metrosexual? Is it 2005 again?

December 9 2012, 12:06 AM	#4
Bishop76 Fleet Captain Location: Wisconsin	Re: G4 becomes the Esquire Channel Man, it's been amazing to watch the gradual decline of G4 over these last 10 years to complete shit. I'm amazed anyone's even trying to salvage anything out of it. Hopefully a video game channel will pop up somewhere though that might actually appeal to gamers. Attack of the Show has been shit for years and X-Play was circling the drain even before Sessler was let go. __________________ Pain or damage don't end the world. Or despair, or fucking beatings. The world ends when you're dead. Until then, you got more punishment in store. Stand it like a man... and give some back.

December 9 2012, 03:28 AM	#5
Venardhi Vice Admiral Location: Constant transit	Re: G4 becomes the Esquire Channel Seems like Maxim would have been a better brand to build a channel off of, especially considering what they're starting from. __________________ "There is no reason why good cannot triumph as often as evil. The triumph of anything is a matter of organization. If there are such things as angels, I hope that they are organized along the lines of the Maffia." - Winston Niles Rumfoord.

December 9 2012, 03:32 AM	#6
Mr Light Admiral Location: Pennsylvania	Re: G4 becomes the Esquire Channel Oh man I forgot about XPlay and Attack of the Show... I basically stopped watching it a year ago... not because it was bad just because I forgot about it and was never home then... now I have a DVR but I never bothered recording it. __________________

STAR TREK

CSI

ABOUT US

December 9 2012, 03:40 AM	#7
BillJ Vice Admiral Location: Greater Cincinnati	Re: G4 becomes the Esquire Channel This just has 'fail' written all over it. __________________ Boobies are evil!!!

December 9 2012, 05:06 AM	#10
Caretaker Commodore Location: Silver Spring, MD, USA	Re: G4 becomes the Esquire Channel So, basically - there goes the last vestiges of Tech TV.

December 9 2012, 05:32 AM	#12
Squiggy Shit Supreme Location: Not on your life, my Hindu friend.	Re: G4 becomes the Esquire Channel I think this will have a wider reach than G4s demo, who has pretty much "retreated" to websites over the past decade for quicker and more interactive content. Why wait for TV production when you can get it on YouTube? Honest web-based competition was not something TechTV or G4 had to contend with when they signed on __________________ ENOUGH OF THIS TURGID BASH WANKERY!