With the trailer out why are they keeping the villains ID secret?

[SalvorHardin]

KennyB wrote:

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This amuses me every day. Bitch for months that you have NOTHING.......then you get poster and a teaser and days away from proper trailer and STILL bitching about it all. This is EXACTLY what the PR machine wants.........people talking, articles being written. This is GOOD! It's like Christmas time!!! Just settle down kids cause Santa won't come till you calm down and go to bed!

Just wait until the other trailer and the 9 minutes preview comes and reports go online.
People are going to start bitching Abrams is spoiling too much of the movie.

[Ovation]

Nah. In an homage to Enterprise, the 9 min preview will be the first 9 mins of The Hobbit, with a pullback to crew members gathered in the rec lounge for "movie night". Then The Hobbit opening credits will roll.

[BillJ]

THE_FETT wrote:

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It generates more talk. More word of mouth = more hype = more $$$. Think about it: if we knew who it was, there would be talk of one name, but since we don't know, now there's talk of more than one name as people trying to "solve the riddle"

But I keep getting told this movie isn't made for people like me, that its made for people who aren't Trek fans. The only people this is driving conversation for is people who were already going to buy tickets anyways.

General audiences aren't going to care who the villain is...

[CorporalClegg]

For all you know, it could be for plot reasons.

Hell, BC could end up being a red herring.

[Xaios]

BillJ wrote:

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But I keep getting told this movie isn't made for people like me, that its made for people who aren't Trek fans. The only people this is driving conversation for is people who were already going to buy tickets anyways.

General audiences aren't going to care who the villain is...

I wouldn't say that. The focus of the marketing department is definitely non-Trek fans, because they need to put so many butts in theater seats.

I'd say the movie IS being made for Trek fans, but with the understanding that what it means to be a Trek fan is evolving and changing. Just like DS9 challenged Roddenberry's utopian ideology and redefined what Star Trek could be, so do these movies challenge the notion that Trek can only be heady morality tales. Naturally, this tends to wrankle some of the old vanguard. But prospective fans shouldn't be held back simply because they weren't even born when TOS aired.

[RoJoHen]

BillJ wrote:

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But I keep getting told this movie isn't made for people like me, that its made for people who aren't Trek fans. The only people this is driving conversation for is people who were already going to buy tickets anyways.

General audiences aren't going to care who the villain is...

This movie is being made for as many people as possible, Trek fans and non-Trek fans alike. Besides, this isn't just a Star Trek thing. JJ Abrams never likes to reveal things about any of his movies. He's not doing this to toy with Trekkies; this is just what he does.

[Dream]

KKKKKKKKKHHHHHHHHHHAAAAAAAAAAANNNNNNNNN!

Anyone expecting Khan to appear in the last 30 seconds of this movie to set up the sequel?

[Enterprise is Great]

This is just a pre-trailer teaser trailer so they're not gonna reveal much until the trailer proper comes out. You got to build buzz first not scream it all out at once.

[King Daniel Into Darkness]

With the trailer out why are they keeping the villains ID secret?

To drum up specilation and buzz. Websites are publishing articles about who the villain may be. Forums are buzzing with theories. It's free advertising and it's fun, too!

"I am Gary Khan Kor Mitchell, and I have returned for my vengeance!"

[Therin of Andor]

BillJ wrote:

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General audiences aren't going to care who the villain is...

Exactly, but they chose not to go and see "Nemesis", probably because they heard how appalled many of the Trekkies were that the movie wasn't what they'd hoped it would be. That movie got bad word of mouth for at least a year before it came out.

[Starbreaker]

I love not knowing who the villain is. I find it much more fun to go into movies without reading the entire script first.

[rocketdave]

I like not knowing. If possible, it would be cool to be able to make it all the way to the premiere not knowing. When I saw Star Trek 09, I ended up feeling like I knew too much about the film beforehand. Thanks to the trailers, there was very little left to surprise me. There have been a few movies where I needed to be spoiled in pique my interest, but I already know I'm going to see this movie regardless, so I don't need spoilers.

[The Wormhole]

rocketdave wrote:

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I like not knowing. If possible, it would be cool to be able to make it all the way to the premiere not knowing.

Not going to happen. We have the prequel comic beginning next month and even if that for some reason that doesn't reveal his identity, the action figure which is sure to be released in April certainly will.

[AHirogen]

SalvorHardin wrote:

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Chances are that we will know very soon when the 9 minutes and the real trailer are out.

Are you so sure?

[Melakon]

If fan speculation narrows tightly enough on the villain to figure it out, JJ & Company could always re-edit to not mentioning his name until the last act. Or dub in a completely different name.