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Go Back   The Trek BBS > Star Trek Movies > Star Trek Movies XI+

Star Trek Movies XI+ Discuss J.J. Abrams' rebooted Star Trek here.

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Old December 3 2012, 06:35 PM   #106
Sindatur
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Re: First Poster

Captaindemotion wrote: View Post
Sindatur wrote: View Post
Captaindemotion wrote: View Post
It occurs to me that the date on the poster is done in the UK fashion (date, month year) rather than the US way (month, day year). Might this be a UK-centric poster for that region? I wonder if we'll get similar themed posters with different cities to promote the city around the world?

Unlikely, I know, as this one is also on the official website, but it might be cool.
Really? Where are you seeing that? I see 05.17.13, not 17.05.13
Ah. I saw one with 17/05/13 here http://www.totalfilm.com/news/star-t...oster-revealed

It looks like the date alters from country to country, but not the poster itself.
Ah, OK...Too bad, I smelled a Conspiracy and was intrigued
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Old December 3 2012, 06:57 PM   #107
Kaziarl
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Re: First Poster

Has anyone been poking around the source code? I found this:
SEE THE EXTENDED PREVIEW IN img src="files/images/footer_imax.png"/
BEGINNING ON DECEMBER 14TH

But it leads to a blank page with a bunch of gobblygook for the source.

I know it's not the 14th yet, but thought maybe someone could figure something out with it.
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Old December 3 2012, 07:03 PM   #108
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Re: First Poster

Kaziarl wrote: View Post
Has anyone been poking around the source code? I found this:
SEE THE EXTENDED PREVIEW IN img src="files/images/footer_imax.png"/
BEGINNING ON DECEMBER 14TH

But it leads to a blank page with a bunch of gobblygook for the source.

I know it's not the 14th yet, but thought maybe someone could figure something out with it.
I have. I mentioned it in the other poster thread. There's also a mention of a teaser in the source code.
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Old December 3 2012, 07:04 PM   #109
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Re: First Poster

Can anyone tell if the structure Cumberbatch is standing under is the ruins of a building or the ruins of a starship?
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Old December 3 2012, 07:06 PM   #110
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Re: First Poster

Sheridan wrote: View Post
Can anyone tell if the structure Cumberbatch is standing under is the ruins of a building or the ruins of a starship?
It looks like the ruins of a building to me.
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Old December 3 2012, 07:21 PM   #111
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Re: First Poster

I see the resemblance to the Dark Knight Rises poster, and I'll agree that it's perhaps not the most original piece of art, but I think it'll serve its purpose well. The building wreckage. The dark, mysterious figure in the center of it all. It comes across as very superhero-y and will likely appeal to a mass audience, which is exactly what Paramount is hoping for.
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Old December 3 2012, 07:27 PM   #112
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Re: First Poster

Like the poster. But not very ''trek''. But aren't we all a little bored of starfield. I find this movie very well manage in his release strategies. CAN'T WAIT
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Old December 3 2012, 07:32 PM   #113
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Re: First Poster

Wow, that design doesn't say Star Trek at all, except for the Starfleet emblem, which is subliminal.

Not a bad thing of course, from a putting butts in seats standpoint. Trekkies will see the movie in any case. The marketing is aimed at non-fans who want to see The Next Big Hollywood Movie, and don't care if it has spaceships, superheroes or vampires.

But if it wasn't obvious before that these movies aren't being made for us, it should be now. Star Wars and now Batman, that's the audience they're going for.
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Old December 3 2012, 07:45 PM   #114
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Re: First Poster

First post here.

Personally I think the poster is great marketing. The new Trek Supreme Court know their audience. They know hard core fans are already going, they know that most of the new fans who became fans of Star Trek because of their first movie will be back.

They are marketing to people they haven't reached yet. Done in the style of the insanely popular Dark Knight posters, outsiders of Trek might have their attention grabbed by something familiar and still fresh in their minds. They take a look at it further and notice it's for Star Trek yet there are no ships, or Klingons, or even space for that matter. Things that might just pique the interest of someone who might not normally watch Star Trek.

Sure it's a little derivative but I can see where they would be coming from as far as marketing goes. Plus the mantra of this newest incarnation seems to be "familiar but different".
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Old December 3 2012, 07:49 PM   #115
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Re: First Poster

AllStarEntprise wrote: View Post
I know someone else brought up Earth being the target in the last two movies. So that make Star Trek X, XI, and XII that have Earth as the antagonist's target. But I just realized that the villains of these movies all wear trench coats. Shinzon and his Viceroy wore trench coats, as well as Nero and a bulk of his crew, now Cumberbatch is sporting a trench. Have trench coats become synonymous with bad guys in movies now?

Haha just a funny observation
From the looks and all other things considered, I'd say Cumberbatch is wearing a proper Mac. I mean, what else would he wear on a dismal day in London when light particles of debris are drizzling down from the air?
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Old December 3 2012, 07:52 PM   #116
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Re: First Poster

Temis the Vorta wrote: View Post
Wow, that design doesn't say Star Trek at all, except for the Starfleet emblem, which is subliminal.

Not a bad thing of course, from a putting butts in seats standpoint. Trekkies will see the movie in any case. The marketing is aimed at non-fans who want to see The Next Big Hollywood Movie, and don't care if it has spaceships, superheroes or vampires.

But if it wasn't obvious before that these movies aren't being made for us, it should be now. Star Wars and now Batman, that's the audience they're going for.
To be fair, aiming specifically at the core fandom for any franchise can be a bad move. You need a diverse audience to keep a franchise growing and to avoid creating stories that actively alienate people from entering the franchise by being totally impenetrable due to all the references to earlier works that people haven't seen or heard of.
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Old December 3 2012, 07:59 PM   #117
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Re: First Poster

Posters from the 2009 movie
United States

United States, United Kingdom, Germany

Spanish Poster

Japan

Promotional


Take special look at the Spanish and Japanese posters from the 09. How vague can you get? At least the Us, UK and other Europe posters gave us a blatant portayal of what they were advertising. Take the words star trek off the Spanish and Asian posters and you have no idea what you're looking at. And that's the Into Darkness poster. Vague.
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Old December 3 2012, 08:02 PM   #118
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Re: First Poster

LOL. "Myspace Movies" on the 2009 poster. It really has been a long time.
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Old December 3 2012, 08:09 PM   #119
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Re: First Poster

King Daniel Into Darkness wrote: View Post
OH SHIT! It's future London!!
Future-London= Fundon?
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Old December 3 2012, 08:11 PM   #120
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Re: First Poster

Tom Riker wrote: View Post
King Daniel Into Darkness wrote: View Post
OH SHIT! It's future London!!
Future-London= Fundon?
Looks more like Londoom to me.
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