CBS Adds New Partners For 'Star Trek' Merchandising

TrekToday · January 29 2009, 01:58 AM

CBS Consumer Products announced that it would be expanding its Star Trek merchandising program, and Star Trek fans will be the beneficiaries, with plenty of new and exciting products to be offered.

As reported by CBS Consumer Products, CBS Consumer Products is aiming at the same new generation that Star Trek XI is and will have plenty of products ranging from games and toys to home decor. "The momentum is building for the 'Star Trek' brand as we approach the new feature film this May," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "We are excited to continue our focus on expanding the 'Star Trek' universe and bringing the whole franchise to a new generation."

Toys will be offered by current partners and by two new ones. Mattel will be offering a line of Barbie collector dolls, a Scene It? DVD game and a 20Q Star Trek trivia game. New partners USAopoly and Fundex will offer Trek-themed products. USAopoly will create a Star Trek Monopoly edition and Fundex will offer Star Trek UNO, Scrabble, Magic 8 Ball, Phase 10 and All About Trivia.

In addition to toys, other products to be made available include apparel, fragrance, accessories, jewelry, home decor and gifts. Below is a list of the companies and products to be offered:

Vandor: cookie jars, salt and pepper sets, mugs, clocks, magnets, lights and more.
Funko: bobbleheads, vinyl figures
Briefly Stated: sleepwear, loungewear
E.S. Originals: kids footwear, bags, accessories
AME: sleepwear for children
York/Roommates: peel-and-stick wall art and décor including life-sized wall murals.
Rabbit Tanaka: lighting, wall art
Trends International: Posters
GenkiWear, LLC: trio of fragrances (Tiberius, Pon Farr, Red Shirt fragrances)
Cufflinks.com: silver-plated cufflinks
Bradford Exchange: leather jackets, laptop bags, patches pins, flags
MBI/Danbury Mint: jewelry such as men's and women's rings.

nx1701g · January 29 2009, 02:48 AM

I just hope that all this merchandising doesn't come back to haunt us.

Broccoli · January 29 2009, 03:53 AM

Wow...all this stuff coming out...it reminds me of the early-to-mid 90s. Paramount must really have faith in this movie.

That being said, I we get a Star Trek Clue game out of this.

Star Treks · January 29 2009, 08:02 AM

Great! I've been hoping for a Star Trek scene it.

billcosby · January 29 2009, 10:07 AM

nx1701g wrote:

I just hope that all this merchandising doesn't come back to haunt us.

Are you suggesting a haunted house with spooky Star Trek merchandise?

That sounds terrific!

No, I get it.
The Phantom Menace flooded the toy stores so badly, there were still Jar-Jar frisbees in the clearance bin adorned with his vacant smile by the time Attack of the Clones came out.

T'Cal · January 29 2009, 05:25 PM

Any word on a contract with a cellphone maker/provider? I want a communicator that has direct connect features!

ToddKent · January 29 2009, 07:18 PM

TrekToday wrote:

GenkiWear, LLC: trio of fragrances (Tiberius, Pon Farr, Red Shirt fragrances)

Yikes!

Temis the Vorta · February 1 2009, 12:51 AM

ToddKent wrote:

TrekToday wrote:

GenkiWear, LLC: trio of fragrances (Tiberius, Pon Farr, Red Shirt fragrances)

Yikes!

Educated guesses?

Tiberius = the sweet smell of Kirk-sweat after fighting a guy in a lizard suit

Red Shirt = the acrid stench of singed velour

Pon Farr = I'd describe it, but this is a family BBS, right?

January 29 2009, 01:58 AM	#1
TrekToday Rear Admiral	CBS Adds New Partners For 'Star Trek' Merchandising CBS Consumer Products announced that it would be expanding its Star Trek merchandising program, and Star Trek fans will be the beneficiaries, with plenty of new and exciting products to be offered. As reported by CBS Consumer Products, CBS Consumer Products is aiming at the same new generation that Star Trek XI is and will have plenty of products ranging from games and toys to home decor. "The momentum is building for the 'Star Trek' brand as we approach the new feature film this May," said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. "We are excited to continue our focus on expanding the 'Star Trek' universe and bringing the whole franchise to a new generation." Toys will be offered by current partners and by two new ones. Mattel will be offering a line of Barbie collector dolls, a Scene It? DVD game and a 20Q Star Trek trivia game. New partners USAopoly and Fundex will offer Trek-themed products. USAopoly will create a Star Trek Monopoly edition and Fundex will offer Star Trek UNO, Scrabble, Magic 8 Ball, Phase 10 and All About Trivia. In addition to toys, other products to be made available include apparel, fragrance, accessories, jewelry, home decor and gifts. Below is a list of the companies and products to be offered: Vandor: cookie jars, salt and pepper sets, mugs, clocks, magnets, lights and more. Funko: bobbleheads, vinyl figures Briefly Stated: sleepwear, loungewear E.S. Originals: kids footwear, bags, accessories AME: sleepwear for children York/Roommates: peel-and-stick wall art and décor including life-sized wall murals. Rabbit Tanaka: lighting, wall art Trends International: Posters GenkiWear, LLC: trio of fragrances (Tiberius, Pon Farr, Red Shirt fragrances) Cufflinks.com: silver-plated cufflinks Bradford Exchange: leather jackets, laptop bags, patches pins, flags MBI/Danbury Mint: jewelry such as men's and women's rings.

January 29 2009, 02:48 AM	#2
nx1701g Admiral Location: Aboard the Executor...	Re: CBS Adds New Partners For 'Star Trek' Merchandising I just hope that all this merchandising doesn't come back to haunt us. __________________ Star Trek: The Continuing Voyages RPG - Recruiting New Players! The Terminator Chronicles - The Sarah Connor Chronicles Continue! Not Dead Yet.

January 29 2009, 03:53 AM	#3
Broccoli Vice Admiral Location: Broccoli	Re: CBS Adds New Partners For 'Star Trek' Merchandising Wow...all this stuff coming out...it reminds me of the early-to-mid 90s. Paramount must really have faith in this movie. That being said, I we get a Star Trek Clue game out of this. __________________ "That which can be asserted without evidence can be dismissed without evidence." -- Christopher Hitchens

January 29 2009, 08:02 AM	#4
Star Treks Fleet Captain Location: California	Re: CBS Adds New Partners For 'Star Trek' Merchandising Great! I've been hoping for a Star Trek scene it. __________________ "Every time we let ourselves believe for unworthy reasons, we weakon our powers of self-control, of doubting, of judicially and fairly weighing evidence." - W.K. Clifford, The Ethics of Belief

January 29 2009, 05:25 PM	#6
T'Cal Commodore Location: Chicago	Re: CBS Adds New Partners For 'Star Trek' Merchandising Any word on a contract with a cellphone maker/provider? I want a communicator that has direct connect features! __________________ "With the first link, the chain is forged. The first speech censored, the first thought forbidden, the first freedom denied, chains us all irrevocably." -- Judge Aaron Satie

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