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Old November 30 2008, 06:40 AM   #1
Caretaker
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Hancock ad complaint (possible spoilers)

I haven't seen Hancock yet, but thought maybe I'd rent it. I heard there was a twist, but read nothing about it.

What did I see on television this afternoon? A commercial for the DVD. And what does this particular ad show? The twist revealed in all it's glory. So now I ask... what the hell? What were the ad wizards at Sony possibly thinking?

I know a lot of people didn't care for the film, but this just bugs me. Anyway, just had to rant.
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Old November 30 2008, 07:30 AM   #2
DontFeedPhil
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Re: Hancock ad complaint (possible spoilers)

What was the twist?
And Did HandCock join the Xmen? What with that Xmen outfit he wears?
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Old November 30 2008, 07:34 AM   #3
cylkoth
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Re: Hancock ad complaint (possible spoilers)

Insane Sony ad department...

Hancock:"I'm the only one of my kind.."


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Old November 30 2008, 07:45 AM   #4
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Re: Hancock ad complaint (possible spoilers)

^ Yeah they didn't seem to think this one through...
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Old November 30 2008, 09:10 AM   #5
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Re: Hancock ad complaint (possible spoilers)

Piffle. It was such a weak twist, and telegraphed far enough in advance by whats-her-name, that they're actually doing the movie a favour by making it clear the film is actually about these two (as opposed to the original marketing campaign, which seemed to be about a superhero and his society coming to a reconcilliation, only to be completely diverted in the second half by this ill-thought plotline).

Fictitiously yours, Trent Roman
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Old November 30 2008, 09:18 AM   #6
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Re: Hancock ad complaint (possible spoilers)

Trailers that give away EVERYTHING -- Look up Arlington Road, Snake Eyes, Cast Away, Double Jeopardy, What Lies Beneath, Ransom, The Italian Job and Office Space, for starters. Of course, if you haven't seen them yet, don't look at them.

Or, just look at the DVD cover for Charlton Heston's Planet of the Apes.
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Old November 30 2008, 05:09 PM   #7
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Re: Hancock ad complaint (possible spoilers)

Actually, it kind of pissed me off even though I hadn't seen the movie. From the movie's ad campaign, I had no friggin idea Charlize Theron was in it! How can they leave a star of her magnitude out of a trailer?!?! I hadn't really cared to see the film until I saw the DVD ad with her in it. Will Smith I don't care about, Charlize I can watch eating crackers for an hour.
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Old November 30 2008, 05:11 PM   #8
Siwilliams
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Re: Hancock ad complaint (possible spoilers)

Hancock is a funny movie (though it gets serious half way through), even though the ad spoiled the movie, it is still worth renting or buying, hope there is a sequel
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Old November 30 2008, 05:19 PM   #9
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Re: Hancock ad complaint (possible spoilers)

Actually, I have to go the other direction on this one. I was mildly amused by the first half of the movie and bored to tears with the second part. It was really like two different movies. I am so glad I didn't pay to go see it in the theaters.
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Old November 30 2008, 05:45 PM   #10
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Re: Hancock ad complaint (possible spoilers)

I did not particularly enjoy the second-half shift. It could have been far more interesting to continue on the path they were beginning to take rather the one they eventually choose.
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Old November 30 2008, 06:43 PM   #11
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Re: Hancock ad complaint (possible spoilers)

dont DVD ads normally give away far more about the movie than the cinema ads?
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Old November 30 2008, 09:11 PM   #12
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Re: Hancock ad complaint (possible spoilers)

Trent Roman wrote: View Post
Piffle. It was such a weak twist, and telegraphed far enough in advance by whats-her-name, that they're actually doing the movie a favour by making it clear the film is actually about these two (as opposed to the original marketing campaign, which seemed to be about a superhero and his society coming to a reconcilliation, only to be completely diverted in the second half by this ill-thought plotline).

Fictitiously yours, Trent Roman
I agree, I wish I had known before I went to see it. Normally, I would applaud keeping the twist covered but I suspect the original marketing people had ulterior motives rather than doing the public a favor.

What I've heard about the scenes of the unrated version sounds rather WTF as well.
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Old November 30 2008, 09:49 PM   #13
Good Will Riker
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Re: Hancock ad complaint (possible spoilers)

This is the way I interpret this marketing ad:

The movie bombed at the box-office with a bad word of mouth with no repeat viewers and with potential new DVD buyers/renters driven away by their friends who have already seen it in theaters...so might as well put Charlize Theron on the front cover so that the pretty blonde could attract more potential buyers and renters of this film.
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Old November 30 2008, 09:59 PM   #14
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Re: Hancock ad complaint (possible spoilers)

^^ #4 for the year, $227M Domestic, $642M Worldwide, I don't know if that's a bomb.
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Old November 30 2008, 10:03 PM   #15
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Re: Hancock ad complaint (possible spoilers)

Mr. Adventure wrote: View Post
^^ #4 for the year, $227M Domestic, $642M Worldwide, I don't know if that's a bomb.
From a $150 million budget but with a weak 2nd half and no rewatch value, then the DVD's will probably sell poorly but hey they've made there profit already.
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