Oh yes, if fact as soon as Hodgins said the 'line' I paused the PVR and asked my wife, "Did you just see what they did there?". She did not catch it.
Hah! I saw what you did there. I didn't see it, but I heard they had the characters on BONES talking about setting their DVRs to record SLEEPY HOLLOW . . ..
Bones has had the worst product placements I have ever seen. They don't even try to be creative anymore.
I'll never forget the time that Bones's latest novel hit the bestseller list--so her publisher gave her a new car as a bonus! As opposed to, say, a fruit basket?
They did a crossover with Avatar too where half the cast spent the whole episode talking about how much of an amazing, makes life worth living movie ever made that will change the world. I don't know why this show is still on the air.
Bones is one of my favorite shows, but even I'll admit their product placement tends to be rather groan worthy. It amazes how many times they've gotten in a car, and then spent the next five minutes discussing all of it's features, even though it has nothing to do with the plot.
White Collar is usually pretty smooth at it, incorporating the demonstrations of automotive features in a way that feels organic and relevant to the stories. The one exception was a scene where the leads had a lengthy digression about a horoscope that they looked up via the car's computer, which distracted from the plot and seemed out of character for them both.
I used to love how many times on Burn Notice that selling the Genesis started with "When you're a spy and you need a car...."