For $37 bucks you can see it on IMAX two days early. The attached article is kind of funny. Not sure if they are serious about the $37 bucks!
Tempting... *calls IMAX theater to confirm* Confirmed. They've already sold 33% of the advance screening tickets!
I'm hoping that one of the cinemas here will have early screenings, as I will take an advantage of that.
Paramount is being exceedingly marketing savvy on how their rolling out this film. *The extended trailer in the Hobbit IMAX film - which no doubt drove additional $$ to the film and more specualtion about Into the Darkness *The App which now serves as a portal to purchase advance/advance tickets. *Ongoing speculation about the villain *The Superbowl ad *Two day advance - advance showing on IMAX only which no doubt will sell out months in advance by longtime Trek fans who will pony up any amount of extra additional $$ to see the film first. [and IMAX films charge more which in the end will drive up the box office totals] The only thing missing at this point is a Facebook game.