It's Marvel. The only person who stays dead is Uncle Ben. Heck, the comics' Peter Parker just spent the past two years dead (for tax purposes) and was recently brought back in time for the new Spidey movie.
And thank God that ridiculous, asinine, annoying, stupid, (adjective, adjective, adjective) storyline is over! I've been reading Spidey since the 60s and this is the first time I considered dropping it. I read Spidey 'cause I like Peter Parker, not Otto Fucking Octavious'.
(Sorry, had to get that off my chest).