The two Abrams films definitely lifted Star Trek's profile among general audiences. The rest of us would've still been here talking about it because we've been talking about it non-stop for forty-years.
The two Abrams films did the same thing for Star Trek that the Micheal Bay films did for the Transformers. They both took an already-existing IP with a core fan base that loved it already, yet was still limited in crossover and mainstream appeal. They found a creative team that for good or ill found a different narrative approach, jettisoning many of the concept's peculiarities its hardcore fans love but go over the heads of most casual filmgoers.
Looks like those two franchises hit paydirt. But for every Transformers and Star Trek, you get Garfields, Smurfs and Lone Rangers...