Superior to hot wheels I'd say.
Far superior to the Furuta ones.
Most important: these ships are giving us ones we've NEVER had in a physical format before.
And that makes me buy them no matter what.
Because if these don't sell? We'll never see another Akira, or Equinox, or Prometheus, or Jem'Hadar ship or... you get the point.
But if they do sell? We'll see more from this company and it'll tell others we're interested in these non-hero ships we didn't see each week. Flying in the face of the conventional "wisdom" that all fans want is new copies of the 1701, 1701-D, Klingon bird of prey, and so on... *facepalms*